New ANCO Advertising Campaign Reaching Millions Of Wiper Blade Consumers

New ANCO Advertising Campaign Reaching Millions Of Wiper Blade Consumers

Federal-Mogul utilizing aggressive TV, digital and print program to generate 300 million brand impressions during prime wiper selling season.

SOUTHFIELD, Mich. — Federal-Mogul’s ANCO wipers brand is connecting with millions of consumers during the prime wiper-selling season through a far-reaching television, digital and print advertising campaign. ANCO wipers are “The Clearest Choice in Wiper Blades.”

The large-scale campaign includes eight weeks of aggressive prime-time television advertising as well as extensive print and digital ads that together will generate nearly 300 million brand impressions among consumers ages 25-54. The 30-second television ad – appearing on CNN, ESPN and ESPN2, HGTV, TBS, The Weather Channel, TNT, and other leading networks – reminds consumers that they can improve their driving experience, regardless of the type of car they drive, by installing new ANCO wipers, Federal-Mogul says.

“We want ANCO to be the number one choice of every consumer who is considering a wiper purchase this season,” said Michael Proud, director of marketing, North America, Federal-Mogul. “As one of the industry’s best-known and most trusted brands, ANCO enjoys a strong connection with consumers who understand the importance and value of replacing worn wipers. This campaign will help make ANCO retailers the clearest choice for the millions of consumers who want to enhance their driving visibility and safety.”

The campaign will be supported by an aggressive consumer rebate and sweepstakes offer to help ANCO retailers maximize sales throughout the selling season.

For more information regarding ANCO wiper blades, contact your ANCO supplier or visit or To identify the right ANCO product for any vehicle, simply use the convenient electronic catalog for mobile devices or the catalog covering all Federal-Mogul brands and products.

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