New Antifreeze Brand To Hit The Shelves In North America

New Antifreeze Brand To Hit The Shelves In North America

BenchMark Energy Corp. has signed a manufacturing agreement in Mexico for antifreeze production.



COLDSPRING, Texas – BenchMark Energy Corp., a refiner and supplier of glycerin for commercial processes, announced it has signed agreements with a processing company in Mexico to provide them with refined glycerin, and for the production and shipment of BenchMark’s own brand of antifreeze for resale to the consumer market here in North America.

Under the agreement, BenchMark Energy will supply increased shipments of refined glycerin to its Mexican partner, and in return will be provided manufacturing, production and shipment of BenchMark’s own brand of antifreeze, now to be marketed under the new brand name “Timberline Antifreeze.”

Once in full production, BenchMark’s Mexican production facilities should be on course to ship up to 150,000 gallons of antifreeze to the company per month. The company says it anticipates that the first shipments of its new Timberline Antifreeze product to be on store shelves by the end of January 2014.

Mark Bateman, the CEO of BenchMark Energy Corp., commented, “We are very excited to announce our contracts with our Mexico partners for the production of Timberline Antifreeze as our first commercial glycerin-based retail consumer product. We feel by utilizing our secure supply of glycerin, and the environmental aspects of using our glycerin-based product as opposed to ethylene glycol, that BenchMark will be providing a cutting-edge new product within the antifreeze market.”

According to BenchMark, glycerin-based antifreeze is less corrosive to engine parts and more cost-effective than ethylene glycol-based formulas. The company says it’s also less harmful to the environment and supportive of the renewable fuels industry.

Timberline Antifreeze will be marketed in both 1-gallon containers, 55-gallon drums and bulk ISO containers. The 1-gallon containers will be focused on the retail market. Through internal and marketing price reviews, BenchMark says it feels Timberline Antifreeze will be extremely competitive from a pricing perspective, compared to current antifreeze products on the market.

The 55-gallon drums and ISO containers will be marketed toward transportation companies, farmers, school systems, automotive repair shops and other enterprises that service fleets of vehicles. Although launch is still pending for January 2014, BenchMark says it has already received indications of interest from transportation companies as potential pre-orders.

Additional blends of Timberline Antifreeze are expected in the coming weeks and months ahead.

You May Also Like

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

The Automotive Aftermarket Charitable Foundation (AACF) announced the launch of its 65th-anniversary fundraising initiative. Running through July 1, 2024, the campaign aims to raise $65,000 through 1,000 donations of $65 each. This impactful effort highlights the industry's commitment to taking care of its own, the AACF said. 

From sudden illness and death to natural disasters, the foundation has provided assistance to industry professionals and their families during their darkest hours. As AACF celebrates its 65th year of service, it remains steadfast in its mission to provide financial support and resources to those in the automotive aftermarket industry in need, the organization said.

Schaeffler Publishes 2023 Sustainability Report 

Schaeffler was awarded an “A” score in the climate change category for 2023 by the global non-profit environmental organization CDP for corporate transparency and performance.

Schaeffler Sustainability Report
Introducing ‘Sustainability by Schaeffler’ on

In the weeks and months ahead, stay tuned for more sustainability content from Schaeffler and Counterman.

Schaeffler Sustainability
Jacki Lutz Named Content Director at Auto Care Association

Lutz will be tasked with leading a cross-functional and multimedia content strategy, development and execution across all platforms.

Jacki Lutz Auto Care
Auto Care Association Certified as a Great Place to Work

“This prestigious award is a testament to the association’s commitment to creating an inclusive, supportive and dynamic work environment for its employees,” Auto Care said.

Other Posts

HD Repair Shops Report Increases in Counter Sales, Labor Rates

The data comes from a Fullbay report published in partnership with ATA’s Technology and Maintenance Council.

Heavy Duty Repair
Applications Open for Federated Car Care Scholarships

Interested students should complete and submit their applications at by March 31.

BendPak Names Expert Automotive Primary Distributor in Las Vegas Valley

Under the agreement, Expert Automotive Equipment will offer and support equipment sold under the BendPak, Ranger, Cool Boss and Autostacker brands.

Expert Automotive
Auto Care Association Leaders Visit Northwood University

Auto Care President and CEO Bill Hanvey was the guest lecturer for several Northwood automotive aftermarket courses at its Midland campus.

Bill Hanvey Auto Care Northwood