New Antifreeze Brand To Hit The Shelves In North America

New Antifreeze Brand To Hit The Shelves In North America

BenchMark Energy Corp. has signed a manufacturing agreement in Mexico for antifreeze production.



COLDSPRING, Texas – BenchMark Energy Corp., a refiner and supplier of glycerin for commercial processes, announced it has signed agreements with a processing company in Mexico to provide them with refined glycerin, and for the production and shipment of BenchMark’s own brand of antifreeze for resale to the consumer market here in North America.

Under the agreement, BenchMark Energy will supply increased shipments of refined glycerin to its Mexican partner, and in return will be provided manufacturing, production and shipment of BenchMark’s own brand of antifreeze, now to be marketed under the new brand name “Timberline Antifreeze.”

Once in full production, BenchMark’s Mexican production facilities should be on course to ship up to 150,000 gallons of antifreeze to the company per month. The company says it anticipates that the first shipments of its new Timberline Antifreeze product to be on store shelves by the end of January 2014.

Mark Bateman, the CEO of BenchMark Energy Corp., commented, “We are very excited to announce our contracts with our Mexico partners for the production of Timberline Antifreeze as our first commercial glycerin-based retail consumer product. We feel by utilizing our secure supply of glycerin, and the environmental aspects of using our glycerin-based product as opposed to ethylene glycol, that BenchMark will be providing a cutting-edge new product within the antifreeze market.”

According to BenchMark, glycerin-based antifreeze is less corrosive to engine parts and more cost-effective than ethylene glycol-based formulas. The company says it’s also less harmful to the environment and supportive of the renewable fuels industry.

Timberline Antifreeze will be marketed in both 1-gallon containers, 55-gallon drums and bulk ISO containers. The 1-gallon containers will be focused on the retail market. Through internal and marketing price reviews, BenchMark says it feels Timberline Antifreeze will be extremely competitive from a pricing perspective, compared to current antifreeze products on the market.

The 55-gallon drums and ISO containers will be marketed toward transportation companies, farmers, school systems, automotive repair shops and other enterprises that service fleets of vehicles. Although launch is still pending for January 2014, BenchMark says it has already received indications of interest from transportation companies as potential pre-orders.

Additional blends of Timberline Antifreeze are expected in the coming weeks and months ahead.

You May Also Like

Raybestos Announces 2023 Racing Sponsorships

Raybestos will sponsor Sally McNulty and Team Infamous (driver Derek Madison) for the 2023 race season.

Raybestos has announced their sponsorship of Sally McNulty and Team Infamous (driver Derek Madison) for the 2023 race season. These teams race in the endurance and drift racing circuits.

“As a leading brake manufacturer, Raybestos is dedicated to innovation, precision and excellence,” the company said in a news release. “With over 60 years of experience in the racing world, Raybestos has a long heritage of excellence and recognition. Raybestos professional racing brake pads are engineered specifically for extreme performance conditions to get racers across the finish line.”

ASE Congratulates Inaugural President’s Club Honorees

The inaugural class will feature six of the most accomplished automotive service professionals in the industry.

Arnold Motor Celebrates Fundraising, Key Channel Partners

The company recognized PPG Industries as Vendor of the Year, and celebrated its fundraising for Tori’s Angels.

UAF Awards Scholarships for 2023-2024 Academic Year

Those awarded with scholarships will be attending a two-year or four-year college or university or an accredited automotive vocational program.

Lateiner: Diversity, Inclusion Needed to Stem Tech Shortage

The auto-industry influencer spoke at the ASE Education Foundation Instructor Training Conference.

Other Posts

UAF Welcomes GB Remanufacturing as Lifetime Trustee

Michael Kitching, president and CEO of GB Remanufacturing, will serve as the company’s representative on the UAF board of trustees.

Auto Value/Bumper to Bumper Announce Scholarship Winners

The recipients were selected from a competitive pool of student applicants from across North America.

Advance Shakes Up Executive Team, Launches Strategic Review

Former Home Depot exec Shane O’Kelly will take over as president and CEO effective Sept. 11.

Right to Repair: NHTSA Open to Short-Range Wireless Protocol

If the proposal sees the light of day, it would limit the scope of the Massachusetts data-access law.