New Enhancements Made To Federated Car Care Program

New Enhancements Made To Federated Car Care Program

Recent additions to the Federated Car Care program include the MechanicNet expert automotive marketing program, allowing individual car care centers to create marketing plans specific to their own business, and the BusinessVoice on-hold marketing program that helps shops increase customer share by updating callers on services and driving them to take the next step in the buying process.

STAUNTON, Va. – The Federated Car Care Center program has been expanded and enhanced, it was announced today by John Marcum, marketing services manager for Federated Auto Parts.  
 
“We have made several enhancements to the Federated Car Care Center program, the premier car care program for the nation’s best automotive service providers,” said Marcum. “The Federated Car Care program continues to grow because we not only provide brand-name quality parts, but exceptional service, excellent training and top-notch marketing programs that set us apart from the competition.”
 
Recent additions to the Federated Car Care program include the MechanicNet expert automotive marketing program, allowing individual car care centers to create marketing plans specific to their own business, and the BusinessVoice on-hold marketing program that helps shops increase customer share by updating callers on services and driving them to take the next step in the buying process.
 
Popular staples of the Federated Car Care program remain such as the free Roadside Assistance program, the Nationwide Warranty program and the dedicated Federated Car Care website that features a web page for each car care center member. Also included are access to a variety of training programs and comprehensive marketing support, including point-of-sale materials, signage and exciting promotions like Get Dirty with Kenny and the annual Car Care Sweepstakes.
 
“By adding valuable new features to the current program, Federated Car Care Center members can be more efficient and better communicate with their customers,” said Marcum. “Our vendor partners have been an integral part our car care program since its inception. We are proud to be the leader in providing brand-name quality parts and we thank our suppliers for their partnership to help make the Federated Car Care program stand out from others in the industry.”
 
To learn more about the Federated Car Care program, contact your Federated Auto Parts distributor or visit www.federatedautoparts.com.
 
 

You May Also Like

MEMA Names John Chalifoux Chief Sustainability Officer

He also will serve as chief operating officer of the MEMA Aftermarket Suppliers membership group.

MEMA, The Vehicle Suppliers Association, has named John Chalifoux as its chief sustainability officer and head of its newly launched Center for Sustainability.

He also will serve as chief operating officer of the MEMA Aftermarket Suppliers membership group. Most recently, Chalifoux was president and chief operating officer of MEMA’s Association for Sustainable Manufacturing (MERA).

Advance Launches ‘Diehards Choose DieHard’ Campaign

The campaign features former Marine sergeant and world-renowned climber Kirstie Ennis.

MEMA Establishes Center for Sustainability

The mission of the new Sustainability Center is to serve MEMA members wherever they are in their sustainability journey.

MEMA Names Jackson Executive Director of Strategy and Research

He most recently was executive director of strategy and research for MEMA’s light-duty original equipment division. 

MEMA Taps Gardner to Lead Marketing and Communications

Prior to MEMA’s reorganization, marketing and communication responsibilities were siloed across MEMA’s four divisions.

Other Posts

MEMA Reveals New Business Structure, Branding Strategy

MEMA will operate with two groups: MEMA Aftermarket Suppliers and MEMA Original Equipment Suppliers.

Schaeffler Releases Technical Bulletins for LuK Product Line

For more than 50 years, LuK has been one of the most trusted and recognized brands in the automotive aftermarket.

NPW Holds 32nd-Annual Charity Golf Tournament

More than 100 players received tips from PGA’s Erik Compton during the event.

Auto-Wares Recognizes Valvoline as Supplier of the Year

Auto-Wares presented eight awards at its Winter Live Sales Meeting in Grand Rapids, Michigan.