NGK And Hahn Automotive Give Customers A Chance To Beat The 'Winter Blues'

NGK And Hahn Automotive Give Customers A Chance To Beat The ‘Winter Blues’

As part of the program, the winner received a custom-painted Gibson guitar. Hahn enlisted the help of legendary NASCAR artist Sam Bass from Charlotte, N.C. Bass is well-known in the racing world for artistic portraits of Dale Earnhardt Sr., Jeff Gordon, Tony Stewart and many more of the best known drivers in the sport. Bass also happens to be a guitar aficionado and has designed and collected guitars for much of his career.

ROCHESTER, N.Y. – With the cold and snow blanketing the Midwest and Northeast for much of the first quarter this year, Hahn Automotive Warehouse and its affiliate Auto Value stores decided to run a program called “The Auto Value Rock-n-Roll winter special” to beat the winter blues. As part of the program, the winner received a custom-painted Gibson guitar. Hahn enlisted the help of legendary NASCAR artist Sam Bass from Charlotte, N.C. Bass is well-known in the racing world for artistic portraits of Dale Earnhardt Sr., Jeff Gordon, Tony Stewart and many more of the best known drivers in the sport. Bass also happens to be a guitar aficionado and has designed and collected guitars for much of his career. Left to right: Mike Smith (store manager), Bob Deming (UCI Warehouse general manager), Brian Hunt, John Edlund (NGK district manager) and Mike Kasel (Advantage Auto Store district manager)
 
NGK Spark Plugs was quick to get on board with the idea of having its logo custom painted on to the guitar to be used in the promotion. The finished product exceeded everyone’s expectations, according to Hahn, with a pearl white metallic background, NGK Spark Plugs metal flake red logo on the body along with the Auto Value Parts Store logo incorporated into the neck. The guitar was packed in the Gibson hard case, autographed by Bass and followed up with a certificate of authenticity.
 
The lucky winner was Hunt’s Auto Service in Ithaca, NY. Hunt’s is a family owned business that was established in 1967 and is a member of the Auto Value Certified Service Center program. On hand to receive the guitar was Brian Hunt.
 
“We have a great relationship with our Auto Value store due mainly to their service. It was a nice surprise when we found out we won the NGK guitar. [It was a] great promotion,” said Hunt.
 
 
 
 
 

You May Also Like

NPW Holds 32nd-Annual Charity Golf Tournament

More than 100 players received tips from PGA’s Erik Compton during the event.

National Performance Warehouse (NPW) has shared highlights form its 32nd-annual charity golf event, held Dec. 11 at the Miami Lakes Golf Club.

In addition to having more than 100 players from the automotive industry, PGA’s Erik Compton was there to offer advice and inspire the teams. Compton, who is a Miami native with several professional PGA wins, held a clinic before the shotgun start to help improve the players handicaps and offer guidance. Erik was also stationed on the 18th hole with his Trakman showing player’s their individual swing metrics while blasting drives on the closing par 4.

Auto-Wares Recognizes Valvoline as Supplier of the Year

Auto-Wares presented eight awards at its Winter Live Sales Meeting in Grand Rapids, Michigan.

ASE Announces 2022 Award Winners

“We had a tremendous group of nominees, and they all were deserving of this recognition,” ASE CEO Tim Zilke said.

Parts Authority Acquires B&L Auto Parts and Paint

The transaction was finalized on Dec. 16.

2023 ACPN Content Excellence Awards Open

The deadline to submit award entries is Jan. 27, 2023.

Other Posts

First Brands Announces Awards For 2022 Race Teams

The awards are for sponsored drivers and teams across multiple racing series.

BBB Named One Of The Best Companies To Work For In Alabama

Business Alabama Magazine recognized BBB at a Dec. 1 awards ceremony in Birmingham.

FMSI Acquires Plews & Edelmann Brake, Brass Assets

The purchase will complement FMSI’s existing business.

Advance Receives 2022 NASCAR Marketing Achievement Award

In its third season as an official partner, Advance Auto Parts has demonstrated its commitment to grassroots racing.