Nitto Tire Becomes Official Partner Of TORC (The Off-Road Championship)

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Nitto Tire Becomes Official Partner Of TORC (The Off-Road Championship)

Nitto Tire signs on as the Official Series Partner of TORC (The Off-Road Championship), the nation's premier short-course, off-road racing series, for the seven-race 2014 season.

Counterman Staff
By Counterman Staff
Published:

CYPRESS, Calif. — Nitto Tire U.S.A. Inc., a leading manufacturer of off-road and street performance tires, announced today its partnership with TORC (The Off-Road Championship) for the 2014 season. As a major series sponsor of the series, the Nitto team will sponsor Short Course World Champion Ross Hoek, pilot of the #10 2014 Toyota Tundra Race Truck, in his 2014 Pro 4×4 (Pro4) Championship campaign providing both technical support and the specialized Nitto Grappler Tires.

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TORC kicks off its 2014 season on April 5-6 at the Primm Valley Off-Road Raceway located just miles outside of Las Vegas, NV. Broken down into three classes of PRO Trucks — Pro Light, Pro 2WD (Pro2), and Pro 4X4 (Pro4) — TORC promises high-octane off-road excitement. 

Competing in the Elite Pro4 class, Nitto team driver Ross Hoek’s 2014 Toyota Tundra is powered by an unrestricted V8 making over 850 HP and just under 600 FT/LB of torque. Putting all of that power to the ground is an extreme test of man, machine and tires during race day. Nitto debuts its first ever 35×12.50R17 Nitto Grappler S/C, composed of a durable racing compound and designed to resist extreme conditions found in off-road racing competition.

For the 2014 season, TORC will be broadcast by NBC Sports alongside NASCAR, Formula 1 and IndyCar. In addition to the race broadcasts, NBC Sports will bring fans behind the scenes and provide them with a look at the world of TORC through a docu-reality TV series chronicling the stories of the off-road racing teams and the drivers getting behind the wheel and putting it all on the line.

For more information about The Off-Road Championship, visit www.torcseries.com. To learn more about Nitto-sponsored driver, Ross Hoek, check out www.nittoracing.com. Join Nitto Tire on Facebook at www.facebook.com/NittoTire and on Twitter at @NittoTire.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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