NTN Bearing Corp. of America announced the launch of its updated website, NTNAmericas.com.
The updated website features a modern look, responsive design, improved functionality and optimized navigation, all leading to an improved user experience, the company said.
“We are thrilled to announce the launch of our updated website,” said Georgianne Dickey, senior manager of product and marketing communications. “When we began this project, we aimed to design and develop a functional and easy-to-use website that is secure, meets GDPR compliance and provides an intuitive, modern user experience. This project has been a long time coming, but we could not be more pleased with the final result.”
The website has been optimized for use on all devices. Whether using a computer, tablet or other mobile device, the responsive website architecture will provide a pleasant browsing experience on any screen size, according to the company. The website also has been QA-tested to work flawlessly on all modern desktop- and mobile-browser applications.
“We analyzed our historic website-traffic data, and used past user behavior to inform the design and navigation of the updated website,” the company explained in a news release. “The streamlined navigation enables users to quickly access our most popular website content and features, such as our Bearing Finder and Distributor Locator tools. The updated website also features a sitewide search function, and the implementation of sort-and-filter functions to easily find product literature and catalogs.”
The updated website integrates a number of powerful user tools. Product cataloging and access to technical product data continue to be handled via NTN’s feature-rich Bearing Finder tool, which can be quickly accessed from any page on the website. A much-improved distributor-search function enables users to easily locate distributors through the NTN Americas region, according to the company. The website also integrates three all-new 3-D modeling, configurator and interchange tools for NTN’s linear motion division, NTN Automation.
The updated website was designed to facilitate communication from users to NTN. Contact forms are conveniently placed on all of the main product and industry pages, providing an easy conduit for users to submit technical/engineering and customer-service inquiries. To ensure the security and privacy of customers and prospective customers who submit information to NTN via the website, NTN has ensured that the updated website complies with General Data Protection Regulation (GDPR), and will be able to accommodate any forthcoming regulations regarding user data privacy, according to the company.
