Offended Reader

Offended Reader

I feel very offended about the name of your magazine. There are so many counterwomen who do the very same job!

Elizabeth Burney
Parts Specialist
Seminole, OK


Counterman Responds…
Thanks for your letter, Elizabeth. We get letters like yours every so often, and do appreciate your comments. Over the years, we have considered changing the name of the magazine. Counterman has been the name of this magazine for nearly 25 years, and we think there’s just too much brand equity in the name. Rest assured, we recognize the many contributions women have made in the parts distribution business. In fact, three of our past Counter Professional of the Year award winners have been women: Karren Karrer (1992), Janet Sherman (1998) and Chris Isted (2001).

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