Selling the Complete Brake Job
Every brake job is unique. Some jobs only require a set of new pads, while others may require calipers, hoses, drum hardware, a master cylinder or other parts. This month, find out what you’ll need to complete any brake job.
Common Filter Questions
Automotive technology rarely stands still. Even filter technology is in a constant state of change. This month, we look at the facts on filters.
Redefining Parts Stores
REDEFINING PARTS STORES Technology, training and merchandising are all rapidly changing, redefining what a parts store is now and will be in the future. What is the essence of a parts store? What should it look like? What kind of products should it carry? How should its employees act and appear? How you answer these
Lighting the Way
Advances in new lighting technologies are creating opportunities for store managers who want to offer as many lighting choices as possible. This is, of course, difficult in most product categories, but especially tough in lighting as suppliers expand their offerings. And then there’s the customer. The proliferation of new types of lamps and bulbs can
Taking a Different Path
In running a parts store, there’s always a certain way to do thins. But sometimes, it doesn’t hurt to veer off that predictable path to improve your company.
Questions & Answers
Where do technicians go to find answers? They often head straight for their trusted parts professional, a multi-skilled business partner who seems to have all the answers.
Are Your Customers Really Happy With Your Service?
These days, customers can obtain quality parts at good prices from a variety of sources. However, people still buy from people. What sets you and your store apart from the competition, now and in the future, is your quality of service. You have a well-stocked inventory, and what you consider to be a competent staff.
Lighting Sales Opportunities
The average customer looking to replace a burned-out headlight, brake light or other light wants to find it fast, fairly priced and easy to install. The life span of most lamps is limited by the life of the filament inside the bulb which, in turn, depends on bulb design, light output, temperature, cooling and hours
Building a Total Market Strategy
Want to grow your business, earn more money and chart a course for the future? Maybe it’s time for a Total Market Strategy.
Mirror Image
Counterfeiting is big business, accounting for five to eight percent of all goods sold worldwide.