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Babcox Media, Owner Of Motorcycle & Powersports News, Named Publisher Of The American International Motorcycle Expo (AIMExpo) Show Publications

AIMExpo, North America’s first combined consumer, trade and media motorcycle event, will hold its inaugural show at the Orange County Convention Center, Oct. 16-20, 2013, in Orlando, Fla. AIMExpo will include OEMs, distributors, parts and accessory manufacturers, dealers, consumers and the media. Produced by motorcyclists for motorcyclists, AIMExpo will serve the entire industry – going far beyond the traditional trade or consumer show.

Babcox Media, Publisher of Counterman, Acquires Automotive Video Inc.

AKRON, Ohio – Babcox Media Inc., publisher of Counterman, announces its acquisition of Automotive Video Inc. (AVI), effective Jan. 1, 2012, extending its reach farther throughout the automotive aftermarket, tire, performance, collision, commercial trucking, engine building and powersports markets. AVI’s broad range of educational products for technicians and video production capabilities adds to Babcox Media’s

Publisher’s Perspective: The Point of No Return

I‘ve just hung up the phone, after having an interesting conversation with one of my favorite readers. He runs a successful chain of stores in New England, and I’m always more enlightened after having spent even a small amount of time with him. What prompted his call? It’s the alarming rate of labor claims his

What do Creditors Really Want?

At some point, the majority of parts store owners have to secure funding in the form of loans from creditors. Whether it’s necessary for more inventory, store upgrading or expanding operations, how the creditor views your business determines the outcome of the financing you seek. Unlike the focus of the parts store, which is directed

Advertising Strategies: Choosing Your Media

This article offers useful information for understanding and using different types of media to get your message out. In addition to the helpful hints and pointers for advertising your parts store, the underlying all-important message of these articles is that advertising is an equally important aspect of your business. It ranks right up there with every other management function of the parts store. That is, of course, if you want true success in your business.

First Call: 2023 Counter Pro of the Year Randy Shambro

O’Reilly’s Shambro, the 2023 Counter Pro of the Year sponsored by WIX Filters, has found his calling.

Randy Shambro
Bring On 2021!

We’re hopeful that 2021 will begin to usher in a return to normalcy for the aftermarket – and our nation.

Alliance Kicks Off Digital Sales & Marketing Forum

Hundreds of sales and marketing personnel tuned in for the virtual meeting.

ASE Virtual Training Conference Draws 900 Instructors

The conference was developed for high school and post-secondary instructors from automotive, truck and collision repair programs nationwide.

WIX Filters Honors Laurens District 55 High School With School Of The Year Ceremony

Based in Laurens, South Carolina, the school is the 12th recipient of the annual program, naming it the best technical training school in the country. WIX and O’Reilly Auto Parts are sponsors of the national award in conjunction with Tomorrow’s Tech.