Your Customer Should Be Responsible For Fixing The Problem?
I’m sorry, but if that’s the way you’re operating your business, you’ve got problems.
ALLDATA Market Adds Features To Help Change How Shops Connect With Customers
With the new release, ALLDATA Market allows shops to optimize websites for mobile viewing and provides a direct connection between service advisers and customers.
Think You’re Not A Customer Service Representative?
Parts professionals are a curious bunch. Many of us don’t want to be considered “customer service representatives.” And many don’t want to be known as “salespeople” either. Funny thing is, we’re both. Essentially that is what we do: we sell. Our pay depends directly on our ability to sell, does it not? I went to
Make Lasting Bonds With Your Customers
Parts proliferation. These are powerful words to just about everyone in the automotive parts business. What exactly does this mean to the parts pro, the wholesale parts buyer or most importantly, our customers? By definition, proliferation means to increase greatly in number or a sudden increase in number or amount. The parts professional knows that
Federated to Continue Relationship with NASCAR’s Kenny Wallace in 2011
In 2011, Federated will be the primary sponsor of Wallace and the RAB Racing Toyota in six Nationwide Series races, including the Federated 300 on July 23, and will be an associate sponsor of Wallace’s car in all other Nationwide races.
Keeping It Simple: Do You Know Your Customer’s Lifetime Value?
Let’s talk about the lifetime value of a customer and what that value means to you. Lifetime value has many meanings and has been analyzed by folks who are a whole lot smarter than me.
Parts Pros Should Worry About The Quiet Customers
Everyone has a customer service story to tell, especially a bad one.
‘The Only Thing That Matters is the Perception of the Customer’
Customers, those incredibly complicated, frustrating, inscrutable and often times maddening individuals who make all of our lives possible, are not all that easy to figure out.
A Love-Hate Relationship
Most repair shops both love and loathe good old lube, oil and filter service. It’s a necessary service to offer, but very often they are loss leaders that don’t bring in any real profit.
Customer Retention Management
Retaining your customers is essential in running a business. After all, it’s much more difficult to gain a new customer than to keep one.