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Treating Customers with Empathy

Editor’s Note: This is the third article in a series on customer service. The first article, Creating Customer Loyalty: Are Your Customers Really Happy With Your Service, as well as the second, Bridging The Reliability Gap, can be found online at www.counterman.com. A common mistake made by many businesses is a homogeneous approach to their

Connecting with Customers: A Day in the Life of an Outside Salesman

The world of the outside sales rep is far more than just making sales. It’s about developing relationships.

Getting Your Customers Car Care Aware

National Car Care Month Offers Opportunities for April and Beyond

Brake Parts Inc Features Experience Room, Tech Garage At AAPEX

Designed with the look and feel of an automotive shop, the tech garage is an area for attendees to meet with trainers and sales team members to learn more about how BPI brings a beneficial experience to the customer relationship.

Brakes: Prep For The ASE P2 Test

A0SE P2 certification shows that as a parts pro, you’re at the top of your profession and not only can look up parts quickly and accurately, but also understand customer relations, sales and management best practices.

Battery, Charging & Starting Systems: Prep For The ASE P2 Test

ASE P2 certification shows that as a parts pro, you’re at the top of your profession and not only can look up parts quickly and accurately, but also understand customer relations, sales and management best practices.

Auto Pride Adds Two New Members in New York City

“The Network is proud to welcome aboard these two thriving, New York family owned businesses whose commitment to outstanding service and customer relationships complements Auto Pride’s mission very well,” said Cora Roark, the group’s director of Auto Pride.

AAPEXedu To Highlight Connected Car Opportunities

The Connected Car Opportunities track is one of six education tracks created for the 2016 AAPEXedu program. Additional tracks include Marketing, Branding and Customer Relationships, Sales and Purchasing, Industry Trends, a Service Professionals Program and a program for Young Professionals.

MEYLE-HD Control Arm Range Continues To Grow

Coming with a four-year guarantee, this durable part allows independent workshops to offer high-quality repairs for an even wider range of vehicles and foster strong customer relations, the company says.

AVI Releases New Live Stream 7 (LS-7) Event

Customer service expert Bill Haas will present “Service Selling Skills – Close One More Job,” which teaches how to make customers feel comfortable with repair purchases, improving customer relations and helping to sell more parts and services.