WIX Filters Extends Partnership With Richard Childress Racing
Entering its third season, the partnership includes primary branding of select events with the No. 31 NASCAR Sprint Cup Series program and driver Ryan Newman.
WIX Filters Launches 2016 FFA Box Top Redemption Program
To help support their local FFA chapters and generate more box tops for donation, participating auto parts stores will display posters and promote the purchase of WIX filters.
WIX Filters Partners With Performance Racing Network’s ‘At The Track’
Host of PRN’s “At the Track,” Lenny Batycki, will feature WIX and the Team WIX initiative in his weekly broadcast radio show featuring dirt track, short track, legends and kart news. In addition, Batycki will operate as a brand ambassador, providing grassroots racers with WIX swag each week.
WIX Filters Honored With Auto Plus Diamond Award During AAPEX
Received during this month’s AAPEX in Las Vegas, the Diamond Award recognizes WIX’s support of Auto Plus customers, their sales strategies, fill rates, marketing campaigns and service.
WIX Filters Introduces New Global Packaging
According to WIX, the new look and feel is clean and consistent across all products, creating an impactful brand visual. The different filters will be recognized by individual product numbers and subtle nuances, but the rest of the visuals will remain the same, the company noted.
WIX Filters Names Iredell-Statesville Automotive Technology Center 2015 School Of The Year
During a surprise ceremony this week for roughly 100 students and instructors, Luke Lambert, crew chief for NASCAR Sprint Cup Series driver Ryan Newman, spoke with the students about the importance of education in their field.
WIX Filters Reveals Top 20 Schools In 2015 School Of The Year Competition
The winning school will receive $2,500 in prizes and a trip to AAPEX in Las Vegas.
WIX Filters And Babcox Media Are Looking For ‘Game Changing’ Shops
WIX Filters is partnering with Babcox Media to sponsor the 2015 “Driving Performance” Award that recognizes game changers in automotive service.
WIX Filters Launches Quick Search Functionality On Its Website
Quick Search asks for the car model, make and year and returns the correct oil, fuel, air, cabin air and transmission filters for the light-duty vehicle. The search returns WIX part numbers that are hyperlinked to more information about each particular filter.
WIX Filters Continues Partnership With SH Rallycross
Nelson Piquet Jr.’s Ford Fiesta will sport a special WIX Filters livery in the Ft. Lauderdale season opener on May 31, as well as in Detroit on July 25 and the Port of Los Angeles race on Sept. 12.
