ExxonMobil Announces Mobil Super Family of Premium Motor Oils
New line of motor oils designed to help extend long engine life.
Autolite Offers Cash in Counterperson Program
2011 educational program teaches counterpeople about complex ignition systems.
Parts Plus Renews Advertising Package on Food Network
In addition to Parts Plus Car Care Center commercials appearing regularly on “30-Minute Meals with Rachael Ray,” certain episodes will also feature a billboard informing viewers that “This Food Network program is bought you by Parts Plus Car Care Centers.”
ASE PS2 Test Preparation Guide: Electrical System
The major components in the electrical system include the battery, starter and alternator. Also included are the battery cables, relays, fuses and bulbs.
Activant Cover-to-Cover eCatalog Module Sets Single-Month Record of More Than 10 Million User Visits
LIVERMORE, Calif. – The Activant Cover-to-Cover graphical eCatalog module logged a record 10.1 million user visits in March, a 24 percent increase over February’s 8.2 million visits and a 63 percent jump over March 2009. The Cover-to-Cover eCatalog module has attracted more than 180 million total hits, demonstrating its broad adoption as a primary sales
Federal-Mogul Launches Year-Long Multi-Brand Campaign
Federal-Mogul Corp. is launching an extensive, fully-integrated campaign designed to reinforce the company’s message that longer-lasting, better-performing premium replacement products are today’s best option for professionals and do-it-yourselfers performing virtually any common automotive repair.
Air Conditioning Service is a Good Topic Any Time of Year
Many motorists don’t know is that their A/C system works year round, not just during the hot summer months.
Aftermarket Prime Time
The closing of new car dealerships across the country means the aftermarket can reap the benefits that thousands of closed bays bring. How do the program groups view these developments?
We Need Precise Information
Kelsey Tidwell had a good point, even if you missed it (In the letters section of the May 2009 issue, Tidwell takes issue with a February Tech Tip that says bearings demand grease with special characteristics. She felt the answer was too generic.) Have you taken a look at the plethora of greases, oils, and/or
The Future of Cool
Competition between U.S., Europe Heating Up Over Next Cabin Cooling System Refrigerant
