PEAK Joins John Force Racing As A Major Associate Sponsor

PEAK Joins John Force Racing As A Major Associate Sponsor

The multi-year sponsorship agreement will include PEAK Antifreeze and BlueDEF Diesel Exhaust Fluid branding on all three JFR Funny Cars and the JFR Top Fuel Dragster, as well as team uniforms and haulers.

 

YORBA LINDA, Calif. – John Force Racing and PEAK Antifreeze and BlueDEF Diesel Exhaust Fluid teamed up at the 54th annual Circle K NHRA Winternationals this past weekend to announce that PEAK has joined the 18-time National Hot Rod Association (NHRA) Mello Yello championship team as a major associate sponsor.

The multi-year sponsorship agreement will include PEAK Antifreeze and BlueDEF Diesel Exhaust Fluid branding on all three JFR Funny Cars and the JFR Top Fuel Dragster, as well as team uniforms and haulers.

PEAK has been actively involved in motorsports for more than 30 years, and is involved with NHRA, NASCAR and other motorsports series that are important to its customers. In 2013, PEAK entered into a multi-year agreement with the NHRA, naming PEAK Antifreeze, BlueDEF Diesel Exhaust Fluid and HERCULINER truck bed liner kits as official sponsors of the NHRA.  Additionally, in 2013 PEAK kicked off its Sportsman’s program with NHRA championship drivers, including Jay Payne, Duane Shields, Dan Fletcher and Sherman Adcock.

 

You May Also Like

Auto Care Association Leaders Visit Northwood University

Auto Care President and CEO Bill Hanvey was the guest lecturer for several Northwood automotive aftermarket courses at its Midland campus.

Bill Hanvey Auto Care Northwood

Photo caption: Bill Hanvey, president and CEO, Auto Care Association (pictured on the right), teaches an automotive aftermarket course during a recent visit to Northwood University in Midland, Michigan.

Leaders from the Auto Care Association recently visited Northwood University to meet with students enrolled in automotive aftermarket courses.

MEMA Aftermarket Suppliers Achieves UAF Gold Lifetime Trustee Status

The designation goes to “outstanding donors who significantly support the UAF’s mission.”

MEMA UAF Gold Lifetime Trustee
ASE Ed. Foundation, Auto Dealer Associations Tackle Tech Shortage

Three student competitions are currently scheduled for 2024, with more being planned.

ASE Education Foundation Auto Dealers
Northwood U Announces 2024 Class of 20 Under 40 Honorees

The program recognizes NU alumni who are ambitious professionals doing great things in their careers, organizations or communities.

Northwood University 20 Under 40
Two NexaMotion Units Expand Product Offerings, Open New Locations

Transtar Industries and C&M Auto Parts are expanding.

NexaMotion Expanding

Other Posts

GPC Reports 2023 Results, Announces Global Restructuring Program

The restructuring includes a voluntary retirement offer in the United States.

Kalitta Motorsports, Dayco Announce Partnership, Distributor Agreement

Dayco will have branding on J.R. Todd’s DHL GR Supra funny car, and Kalitta is the exclusive at-track distributor of Dayco 11-mm racing blower belts for nitro engines.

Dayco Kalitta
AutoPartSource/Momentum USA Receives O’Reilly’s Sales & Service Award

This is the second year in a row that O’Reilly has honored AutoPartSource/Momentum USA with the award.

Momentum USA OReilly