Pep Boys Receives Six Automotive Communications Awards

Pep Boys Receives Six Automotive Communications Awards

Awards include Best Billboard, Social Media Campaign and Consumer/Community Event.

Pep Boys received six awards for excellence in the 2020 Automotive Communications Awards (ACA) program, which recognizes auto care industry manufacturers, service networks and other organizations for outstanding business-to-consumer and business-to-business advertising, marketing and public relations activities.

The annual awards program is sponsored by Women in Auto Care (WiAC), which is dedicated to the advancement, education and empowerment of women within the auto care industry. WiAC is part of the Auto Care Association.

Pep Boys was honored for several initiatives, each designed to support its growth strategy. Earlier this year, the company introduced a new brand promise – “We go further to help you go farther” – and the unique Pep Boys “Red Door” creative concept, representing the portal through which the company’s nearly 1,000 service locations help make quality car care simple, convenient and accessible for everyone, the company noted.

Pep Boys also invested in growing its nationwide fleet-service program and continued to expand its support of existing and future automotive technicians as well as U.S. military veterans.

Pep Boys received the following ACA awards:

  • Best Billboard – “Go Further Red Door” brand introduction
  • Print Ad – Pep Boys fleet preventative-maintenance promotion
  • Consumer/Community Event – Progressive’s “Keys to Progress” veteran vehicle-donation initiative
  • Social Media Campaign – Tech of the Year program
  • Radio or Podcast – COVID-19 Reconnect Phase Radio with tire manufacturing partner promotions
  • Co-op Advertising – “Summer Road Trip” campaign with Shell

“We are very proud and excited to have our work recognized by Women in Auto Care and the Auto Care Association,” said Laura Soave, executive vice president, merchandising and marketing, Icahn Automotive and Pep Boys. “Each of these award-winning projects is part of a comprehensive strategy to reintroduce one of the industry’s most recognized and respected brands to consumers, fleets and communities whose car care needs have changed dramatically in recent years.”

The Women in Auto Care Awards were presented during the Virtual AAPEX Experience on Tuesday, Nov. 3. The presentation also was to be posted on the Auto Care Association’s YouTube channel.

You May Also Like

NGK’s Franchelle Thomas Receives AASA DEI Award

Thomas, director of culture, communication & people for NGK, received the award on Nov. 2 at AAPEX in Las Vegas.

The Automotive Aftermarket Suppliers Association (AASA) recently recognized Franchelle Thomas of NGK Spark Plugs (USA) with the 2022 AASA Diversity, Equity and Inclusion Individual Award.

Thomas, director of culture, communication & people for NGK, received the award on Nov. 2 at AAPEX in Las Vegas.

“We are proud to announce the annual AASA Individual DEI award, with the purpose of recognizing an influential leader in the automotive aftermarket that supports and represents the core values of diversity, equity, & inclusion,” said Ben Brucato, vice president of engagement, AASA. “Franchelle embodies the spirit of this award, challenging our industry to be forward thinking and retaining and attracting talent from all backgrounds and walks of life. Her work and dedication to DE&I makes the industry stronger and more resilient. We applaud her efforts that affect real change.” 

Parts Authority Honors Top Vendor Partners, Reps For 2022

Highline Warren received the Supplier of the Year Award.

Purolator Receives 3 Automotive Communication Awards At AAPEX

The categories included Best Article/Blog/Content Piece-Technical; Best Video; and Best Merchandising.

BBB’s Kim Nolan Named Auto Care Woman Of The Year

In addition, Tanya Hunt, BBB’s commercial project manager, was named the Auto Care Champion of the Year.

AWDA Announces 2022 Industry Award Winners

AWDA recognized the award winners on Oct. 30 during the 2022 AWDA General Session in Las Vegas.

Other Posts

Northwood to Feature Auto Care’s Bill Hanvey in Speaker Series

Hanvey will be the next C-suite leader featured in Northwood’s “Leadership Insights: A View from the Helm” series.

Bill Hanvey
2023 ACPN Content Excellence Awards Open

The deadline to submit award entries is Jan. 27, 2023.

Leadership Positions Available With Women In Auto Care

The organization is accepting applications for positions on its leadership committee in 2023.

Advance Names Sprayway 2022 Vendor Partner Of The Year

Sprayway partnered with Advance’s supply chain team to tackle the aerosol-can shortage.