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Permatex Reorganizes Traditional Sales Force

Daniel Clarke, the recently appointed director of sales, will oversee the new organization.

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Daniel Clarke, director of sales, will oversee Permatex’s newly reorganized traditional sales force.

Permatex, a division of Illinois Tool Works, announced the reorganization of its traditional sales force.

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Daniel Clarke, the recently appointed director of sales, will oversee the new organization.

The new alignment puts Permatex in a better position to service its traditional channel partners and keep them up to date with the company’s latest programs, promotions and new product offerings, according to the company.

“Over the past two years, we have been  assessing our approach to the traditional channel and determined that it was time to make some changes based on market trends we noticed,” Clarke said. “To that end, we put a new organization in place that is in the ideal position to meet and exceed the goals of our channel partners and ensure our continued success.”

Permatex’s new traditional sales-channel organization will be handled in four key segments: OE and aftermarket parts manufacturers; automotive distributors; heavy-duty distributors and service providers; and specialty distributors.

Doug Johnson, national account manager, will oversee the OE and aftermarket part manufacturers and specialty distributors, including marine and powersports.

Jeff Morgan, newly promoted national account manager of automotive groups, and Eric Dutra, national account sales manager, will oversee the automotive distributors segment.

Ben Patterson, national account manager – heavy-duty segment, will lead the heavy-duty group. He will handle all heavy-duty customers, while managing dealer direct programs and implementing an aggressive marketing campaign throughout all levels of distribution. He also will oversee buying groups and guide the rep agencies.

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All of the teams will be supported by Curtis Haines, inside technical sales support, and Caitlin Hendrix, inside sales representative.

Permatex is a Solon, Ohio-based manufacturer, distributor and marketer of premium chemical products for the automotive maintenance and repair markets.

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