Philips Automotive Commercial Lighting

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Philips Automotive Commercial Lighting Program Creates Added Profitability For Technicians

The Philips Commercial Lighting portfolio includes a complete offering of standard OE replacement lighting including a full range of headlight bulbs, halogen and incandescent sealed beam headlamps, and miniature bulbs for both interior and exterior vehicle applications.

Counterman Staff
By Counterman Staff
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Philips

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FARMINGTON HILLS, Mich. — Philips Automotive North America, a division of Royal Philips, offers an exceptional lighting program for WDs that provides a one-stop source for both commercial and retail packaged lighting products as well as point of sale tools to help service locations and retailers capture more sales for lighting products.

The Philips Commercial Lighting portfolio includes a complete offering of standard OE replacement lighting including a full range of headlight bulbs, halogen and incandescent sealed beam headlamps, and miniature bulbs for both interior and exterior vehicle applications. In addition, the program gives installers access to the highly profitable line of Philips upgrade headlighting, along with sales tools designed to help up-sell consumers to better lighting performance.

Philips backs up the lighting portfolio with point-of sale-tools that include commercial cabinets and headlight upgrade cabinets that installers can use to stock and sell standard replacement and upgrade lighting to their DIFM customers, the company says. The commercial program also includes a countertop headlighting display that retailers and service locations can customize with their own mix of upgrade headlight bulbs.

The Philips commercial program is built on the heritage of Philips Automotive, the leading innovator and supplier of automotive lighting and one of the industry’s most recognized brands – one out of every three vehicles on the road today uses a Philips brand light source.

For more information about Philips Commercial Lighting, visit: http://www.usa.philips.com/c-m-li/car-lights or call 1-800-257-6054.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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