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Promote Winterization Specials this Season

Getting a car ready for winter is something every car owner in a cold climate needs to do before the snow flies. Often, customers don’t realize how important it is to winterize their cars. This guide will help you educate your customers about winterizing their cars. The more they know about this topic, the more likely they will let you help them get their cars ready for winter.


Getting a car ready for winter is something every car owner in a cold climate needs to do before the snow flies. Often, customers don’t realize how important it is to winterize their cars.

This guide will help you educate your customers about winterizing their cars. The more they know about this topic, the more likely they will let you help them get their cars ready for winter.

Here are four things you can do to spread awareness about the importance of preparing a car for winter:

1. Explain the Consequences of Not Winterizing a Car

When a customer brings their car in for an unrelated service or repair, remind them that winter is right around the corner. Don’t assume they’re aware of what should be done and they just don’t want to do it. Most car owners just don’t know much about their cars. Take a moment to educate them about what could happen if they don’t winterize their car. Many of them will order the necessary services to help their car combat winter.

2. Display a Sign Listing All the Services Necessary to Winterize a Car

Another way to educate your customers about the importance of winterizing their cars is to hang a sign in a visible location. List of all the services needed to thoroughly winterize a car, and include a quick bullet-pointed list of the dangers of not preparing a car for winter.

To get you started, here are some services you can recommend:

  • Battery-condition check
  • Antifreeze-condition check
  • Belt check
  • Installation of winter wiper blades
  • Windshield-wiper-fluid change
  • Tire inspection, change, rotation and/or maintenance
  • Fluid-level check
  • Oil change

3. Offer Car Winterization Specials

Customers will be more inclined to have their car winterized at your shop if you offer them an incentive. We recommend putting together a package deal at a discounted price. This type of incentive is successful because customers like all-in-one deals. Package deals save them money and the trouble of figuring out all the things that need to be done.

4. The Last Resort: Sell Winter Survival Kits

If the customer isn’t willing to get their car ready for winter, you can see if they’d buy a winter survival kit instead. Survival kits include what your customer might need to survive if the car is stranded for a while:

  • Candle and matches
  • Box of snack bars
  • Blanket
  • Tow strap

You really only need one of these in stock. The intention isn’t to sell the kit. The kit is a promotional tool to get people to think about the reality of not winterizing their car.

Showing Your Customers You Care About Their Safety

By offering to winterize their cars, you’re showing your customers that their safety is important to you. This helps establish a relationship between you and the customer, and it helps build customer loyalty.

This article was sponsored by GMB North America, Inc. For more information, please visit our website at www.gmb.net

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