PRONTO Selects Philips Automotive North America As Its Preferred Automotive Lighting Supplier For North America

PRONTO Selects Philips Automotive North America As Its Preferred Automotive Lighting Supplier For North America

Program includes a full line of commercial and retail automotive lighting products.

FARMINGTON HILLS, Mich. – Philips Automotive North America, a division of Royal Philips, has been selected as the preferred supplier of automotive lighting products throughout North America by the National PRONTO Association, an organization of independent automotive aftermarket Warehouse Distributors, Auto Parts Stores, and Auto Service Centers offering a wide range of business and marketing services. The announcement was made by Dennis Samfilippo, general manager, Philips Business Group Automotive N.A.

PRONTO’s members will be offered Philips’ complete branded portfolio of automotive lighting for both commercial and retail programs. The Philips line includes one of the most complete offerings of aftermarket commercial automotive lighting and accessories in the business, featuring a full range of Xenon HID headlight bulbs, upgrade lighting, and industry-leading LED innovations.

“Philips was chosen by PRONTO because of its world leadership in the automotive market, the exceptional depth of its product line, a name brand commercial offering, and a total commitment to enhance the PRONTO application data system and make consumer lighting sales easier,” said Mike Mohler, vice president, PRONTO.

“On behalf of our dedicated sales team members, Rich Zeichner, Tim Morris, and Doug Nattrass, I can truly say that we are very grateful for the opportunity to serve the PRONTO membership and delighted to be partnering with PRONTO in this new and exciting program. We believe that we will go a long way in helping PRONTO members significantly increase their automotive lighting sales and profitability by providing a one stop shop for all their commercial and retail automotive lighting needs,” Samfilippo added.

The National PRONTO Association is an organization of independent automotive aftermarket PRONTO Warehouse Distributors, PRONTO Auto Parts Stores, and PRONTO Auto Service Centers all of whom take advantage of a multitude of services provided by the association, which includes over 95 shareholder members in North America, operating 202 locations (branch locations) in the USA, Mexico, and Canada.

For more information about Philips Automotive, visit or call 1-800-257-6054.

You May Also Like

Advance to Spin Off Worldpac as Company Reports Operating Loss

Advance also will divest its Canadian business and announced a $150 million cost-reduction program.

New Advance Auto Parts CEO Shane O’Kelly served as a U.S. Army captain in the 1990s after graduating from the U.S. Military Academy at West Point.

Early in Advance’s third-quarter conference call on Nov. 15 – during which the company reported an operating loss of $43.7 million – O’Kelly said his time in the military taught him the importance of aligning an organization “around fewer measurable goals while ensuring while ensuring discipline and accountability in the process to achieve those goals.”

Counterman on Holiday

Counterman will send its regularly scheduled Thursday e-newsletter on Friday, Nov. 24.

Dana Receives MEMA Aftermarket Suppliers DEI Award

The association presented the DEI Award to Dana at AAPEX in Las Vegas.

Roger McCollum to Serve as UAF Chairman

McCollum replaces outgoing chairman Bob Egan, who has transitioned to the role of chairman emeritus for the foundation.

Philips Work Light Earns Best New Tool for Repairs Award

The Philips Xperion 6000 UV Pillar work light received the award from the Import Vehicle Community at AAPEX in Las Vegas.

Other Posts

Right to Repair Triumphs in Maine Referendum

At press time, more than 80% of Maine voters had answered “yes” to Ballot Question 4.

Fenix Parts Completes Acquisition of Brothers Auto Parts

Brothers is a full-service automotive recycler servicing the Indianapolis market.

WIX Filters Announces Promotion Winners

The 2023 “Win with WIX” installer promotion took place from June 27 through Aug. 25.

Raybestos Launches Updated Website

The website is designed for easier navigation with updated content and an overall sleek new design.