FARMINGTON HILLS, Mich. Philips Automotive North America, a division of Royal Philips, has been selected as the preferred supplier of automotive lighting products throughout North America by the National PRONTO Association, an organization of independent automotive aftermarket Warehouse Distributors, Auto Parts Stores, and Auto Service Centers offering a wide range of business and marketing services. The announcement was made by Dennis Samfilippo, general manager, Philips Business Group Automotive N.A.
PRONTO’s members will be offered Philips’ complete branded portfolio of automotive lighting for both commercial and retail programs. The Philips line includes one of the most complete offerings of aftermarket commercial automotive lighting and accessories in the business, featuring a full range of Xenon HID headlight bulbs, upgrade lighting, and industry-leading LED innovations.
“Philips was chosen by PRONTO because of its world leadership in the automotive market, the exceptional depth of its product line, a name brand commercial offering, and a total commitment to enhance the PRONTO application data system and make consumer lighting sales easier,” said Mike Mohler, vice president, PRONTO.
“On behalf of our dedicated sales team members, Rich Zeichner, Tim Morris, and Doug Nattrass, I can truly say that we are very grateful for the opportunity to serve the PRONTO membership and delighted to be partnering with PRONTO in this new and exciting program. We believe that we will go a long way in helping PRONTO members significantly increase their automotive lighting sales and profitability by providing a one stop shop for all their commercial and retail automotive lighting needs,” Samfilippo added.
The National PRONTO Association is an organization of independent automotive aftermarket PRONTO Warehouse Distributors, PRONTO Auto Parts Stores, and PRONTO Auto Service Centers all of whom take advantage of a multitude of services provided by the association, which includes over 95 shareholder members in North America, operating 202 locations (branch locations) in the USA, Mexico, and Canada.
For more information about Philips Automotive, visit www.philips.com/automotive or call 1-800-257-6054.