PRONTO Selects Philips Automotive North America As Its Preferred Automotive Lighting Supplier For North America

PRONTO Selects Philips Automotive North America As Its Preferred Automotive Lighting Supplier For North America

Program includes a full line of commercial and retail automotive lighting products.

FARMINGTON HILLS, Mich. – Philips Automotive North America, a division of Royal Philips, has been selected as the preferred supplier of automotive lighting products throughout North America by the National PRONTO Association, an organization of independent automotive aftermarket Warehouse Distributors, Auto Parts Stores, and Auto Service Centers offering a wide range of business and marketing services. The announcement was made by Dennis Samfilippo, general manager, Philips Business Group Automotive N.A.

PRONTO’s members will be offered Philips’ complete branded portfolio of automotive lighting for both commercial and retail programs. The Philips line includes one of the most complete offerings of aftermarket commercial automotive lighting and accessories in the business, featuring a full range of Xenon HID headlight bulbs, upgrade lighting, and industry-leading LED innovations.

“Philips was chosen by PRONTO because of its world leadership in the automotive market, the exceptional depth of its product line, a name brand commercial offering, and a total commitment to enhance the PRONTO application data system and make consumer lighting sales easier,” said Mike Mohler, vice president, PRONTO.

“On behalf of our dedicated sales team members, Rich Zeichner, Tim Morris, and Doug Nattrass, I can truly say that we are very grateful for the opportunity to serve the PRONTO membership and delighted to be partnering with PRONTO in this new and exciting program. We believe that we will go a long way in helping PRONTO members significantly increase their automotive lighting sales and profitability by providing a one stop shop for all their commercial and retail automotive lighting needs,” Samfilippo added.

About PRONTO
The National PRONTO Association is an organization of independent automotive aftermarket PRONTO Warehouse Distributors, PRONTO Auto Parts Stores, and PRONTO Auto Service Centers all of whom take advantage of a multitude of services provided by the association, which includes over 95 shareholder members in North America, operating 202 locations (branch locations) in the USA, Mexico, and Canada.

For more information about Philips Automotive, visit www.philips.com/automotive or call 1-800-257-6054.

You May Also Like

Less Is More With Cordless Work Lights

There are huge safety and efficiency benefits of LED lights for your professional automotive service and repair customers.

In the case of cordless lights, there is a lot more, starting with more light! The light comes from Light Emitting Diode, or LED, technology. When they were first invented, LEDs were a revolutionary development of electrical science, affecting virtually every aspect of our lives.

Now LED lights are everywhere, and we’re all familiar with them, even in our homes, but the automotive industry has reaped the benefits as much as, if not more than, any other industry. Just like a diode, LEDs allow current flow in only one direction. When current, or electron flow occurs, photons are released.

Crow-Burlingame Names Richard Webster VP of Company Stores

Advancement shows company’s commitment to fostering internal talent and promoting professional growth.

MEMA Aftermarket Suppliers’ BMC to Host Summer Meeting

The Brake Manufacturers Council meeting will be held on May 31, in Naples, Florida.

AACF Announces Inaugural AACF Humanitarian Award

Sponsored by NEXUS North America, award nominations will be accepted until Feb. 1, 2025.

Advance Auto Parts, Worldpac Wrap Up STX 2024

Nearly 3,400 registrants attended STX in Nashville’s Gaylord Opryland Resort & Convention Center.

Other Posts

HDA Truck Pride Recaps 2024 Annual Meeting

The HDA Truck Pride community celebrated a successful year, adding more than 130 new North American locations.

GPC Acquires Largest US NAPA Independent Store Owner

MPEC, founded in 1938 and based in Rockford, Illinois, has 181 locations across the Midwest.

Schaeffler Group USA Expands Product Portfolio

Seventy new parts have been added to the INA, LuK and Schaeffler Bearings portfolios in the first quarter of 2024.

ACC Provides Sneak Peek into Conference Speakers

Industry leaders will share their knowledge on trends, strategies and innovations in automotive communications.