Purolator Announces PurolatorTECH Professional Grade Engine Protection

Purolator Announces PurolatorTECH Professional Grade Engine Protection

PurolatorTECH is the latest offering from the newly repositioned and re-energized Purolator filter products brand, and will focus on providing top OE-quality products at competitive pricing with comprehensive coverage within the oil, air and cabin air filter lines.

purolater-tech-filters
RALEIGH, N.C. – Purolator has announced the launch of PurolatorTECH professional grade filter program designed specifically for the vehicle service professional. PurolatorTECH is the latest offering from the newly repositioned and re-energized Purolator filter products brand, and will focus on providing top OE-quality products at competitive pricing with comprehensive coverage within the oil, air and cabin air filter lines.

PurolatorTECH oil filters offer 96.5 percent Dirt Removal Power and cover 99 percent of the vehicles in operation (VIO). Engineered to meet or exceed manufacturers’ performance requirements, these filters feature rugged internal construction and an anti-drainback valve to protect against dry starts.

PurolatorTECH air and cabin air filters are engineered to provide reliable and optimal performance. The new, expanded line of air filters is designed to ensure maximum airflow, high efficiency and increased engine performance, offering more than 97 percent of VIO coverage. PurolatorTECH cabin air filters are available in particulate or carbon depending on OE configuration, with more than 95 percent VIO coverage.

“PurolatorTECH represents our renewed effort to provide vehicle service professionals with trusted, reliable and premium performance products to strengthen their business,” said Kevin O’Dowd, global director of product and brand marketing for the automotive aftermarket for MANN+HUMMEL Purolator Filters LLC. “We can now provide our traditional channel partners with the opportunity to fully leverage the strength of our Purolator product programs and marketing support.”

To support the launch of the new line, the company has released the 2016-17 PurolatorTECH Filter Catalog which provides a comprehensive listing of filters available for markets in the U.S., Canada and Mexico. The catalog is available in tri-lingual print and online versions, and includes a buyer’s guide, competitive interchange  and a hotline directory in addition to the application listings by vehicle year, make and model, covering the last 20 years.

To learn more about the new lines of PurolatorTECH products, stop by Booth #1433 at AAPEX this year or visit www.pureoil.com.

You May Also Like

SMP Releases 2023 Corporate Sustainability Report

The report provides insight into the company’s initiatives, future goals and achievements, Standard Motor Products said.

Standard Motor Products, Inc. (SMP) announced the release of its 2023 Corporate Sustainability Report that it said highlights SMP’s commitment to being a good corporate citizen with a focus on increasing its sustainability profile. The report provides insight into SMP’s initiatives, future goals and achievements in relation to its business, employees, communities and other stakeholders, according to the latest press information.

Less Is More With Cordless Work Lights

There are huge safety and efficiency benefits of LED lights for your professional automotive service and repair customers.

Crow-Burlingame Names Richard Webster VP of Company Stores

Advancement shows company’s commitment to fostering internal talent and promoting professional growth.

MEMA Aftermarket Suppliers’ BMC to Host Summer Meeting

The Brake Manufacturers Council meeting will be held on May 31, in Naples, Florida.

AACF Announces Inaugural AACF Humanitarian Award

Sponsored by NEXUS North America, award nominations will be accepted until Feb. 1, 2025.

Other Posts

Westar Releases New Mounts, Suspension Components

New parts available to service more than 35,000,000 vehicles on U.S. and Canadian roads.

Mevotech Expands Coverage with 188 New Part Numbers

The release covers domestic and import passenger vehicles up to the 2023 vehicle model year.

Hella Blade 6˝ Series Illuminates Off-Road Adventures

The HELLA BLADE Series combines powerful illumination with innovative features for the ultimate off-road driving experience.

High Performance Expo to Debut in Charlotte

The inaugural High Performance Expo (HPX) will be held from June 3-5, 2025, at the Charlotte Convention Center.