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Purolator Launches Purolator Gear

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BROADVIEW, Ill. — Robert Bosch LLC has announced the launch of the Purolator Gear online merchandising program for its Purolator brand of filter products. The program can be found at www.purolatorgear.com (a link to Purolator Gear can also be found on Purolator’s main Web site, www.purolatorautofilters.net) and offers a multitude of items featuring the Purolator logo both current and retro, and the newly adopted tagline, “Keep It Pure.” The program offers pens, hats, apparel, bottle openers, tire gauges, magnetic clips, mp3 players, gift certificates and more.

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“Purolator Gear is designed to spread recognition and awareness of the Purolator brand and the quality it represents,” said Monica Christensen, senior brand specialist for Bosch, joint venture owner of Purolator Filters NA LLC.

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