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PWR STEER Expands ‘Installation-Ready’ Power-Steering Line

The additions deliver coverage for more than 33 million import and domestic passenger cars and light trucks in operation.

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PWR STEER Motion Control Systems, a division of Premium Guard, has expanded its line of power-steering components with the addition of eight new rack-and-pinion assemblies and 17 power-steering pumps.

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The new additions deliver coverage for more than 33 million import and domestic passenger cars and light trucks in operation. Many of the new SKUs are first-to-market parts, according to New York City-based Premium Guard.

Vehicle coverage for the new PWR STEER parts spans from 1996 through 2018 for popular repair applications on a wide range of models from Cadillac, Chevrolet,  Ford, GM, Infiniti, Kia, Nissan, Oldsmobile, Hyundai, Isuzu, Jeep, Lincoln, Suzuki and Toyota.

“The unique product enhancements provided by PWR STEER ‘Installation Ready’ components are just what today’s automotive service professionals need to compete and succeed in the challenging steering repair business,” said John Sturges, director of sales at PWR STEER.

The PWR STEER “Installation-Ready” power-steering line features an innovative range of product enhancements that make the replacement parts ready-to-use right out of the box. The new application-specific rack-and-pinion units are pre-packaged with outer tie rods and jam nuts, while new power-steering pumps are supplied and packaged with pre-installed reservoir and cap, pulley, return line block fitting as well as any pressure switch or sensor where applicable. These enhanced products are designed to help reduce warranty issues, improve shop profitability and provide a higher quality of repair, according to the company.

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All PWR STEER products are delivered in exclusive PWR industrial-grade packaging, which helps ensure reliable shipping and prevents damage to the component parts.

In addition to all-makes application coverage, PWR STEER components are 100% engineered in the United States, quality-built by global TIER manufacturing partners and free of core-exchange hassles, the company noted. For added customer convenience, PWR STEER also maintains an interactive website at www.pwrsteer.com, with an advanced application-lookup catalog.

PWR power-steering components are now distributed through exclusive partnerships with retail and wholesale distributors across North America. “These wholesale customers are experiencing healthy growth, increased margins, extremely low warranty claims and improved customer satisfaction with PWR,” the company asserted in a news release.

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