MONROE, Mich. – Rancho, a leader in the performance off-road industry, has announced its sponsorship of the Off-Road Business Association Inc. (ORBA).

ORBA is a national non-profit trade association of motorized off-road related businesses that was formed to promote and preserve off-road recreation. ORBA proactively protects recreation access and provides leadership in addressing land use issues by advancing policies that conserve the environment and provide off-road recreation opportunities.

“ORBA’s efforts are unparalleled within our industry, and the organization directly impacts off-road enthusiast rights and access to recreation areas,” said Chris Gauss, sales and marketing manager, performance brands, Tenneco. “Ultimately, we’re committed to supporting the sport of off-road recreation in an environmentally responsible manner.”

Rancho products are manufactured and marketed by Tenneco. The brand was built on an off-road legacy, and has been delivering innovations to the off-road market for nearly 60 years.