Rancho Brand Introduces RS5000X Shock Series For Lifted Trucks, SUVs

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Rancho Brand Introduces RS5000X Shock Series For Lifted Trucks, SUVs

Engineers combine classic Rancho RS5000 shock design with new features for added performance, global appeal.

Counterman Staff
By Counterman Staff
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Rancho

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LONG BEACH, Calif. — The Rancho brand has released a new larger RS5000X shock series that helps deliver precisely controlled off-road performance to lifted trucks and sport utility vehicles found around the globe. The new RS5000X shock series includes Cross-Tuned Technology, a new, unique valve design that allows for increased control and consistent ride profile with a larger shock body.

“The Rancho RS5000X series gives vehicles found in North America – and around the world – another great choice for a performance shock,” said Chris Gauss, director, performance brands, Tenneco. “By introducing a patented valve technology, enlarging the shock body and adding other key features that enhance the original design, enthusiasts will see more consistent performance and extended capabilities in a wide-variety of environments and regions.”

The new Rancho RS5000X shock series has a large 2.25-inch diameter reserve tube that delivers greater oil capacity and can enhance overall performance. The larger body diameter allows the RS5000X shock to run cooler and more consistent in more extreme conditions and varying vehicle speeds while extending shock durability.

Each new RS5000X shock also includes a solid, 16mm nitro-carb rod to offer strength and durability during off-road driving. The RS5000X shock is gas pressurized to add a mild boost of spring rate to potentially minimize foaming and shock fade. The series also features a glass-filled fluon banded piston that provides smoother piston travel and greater responsiveness when road conditions vary.

Each RS5000X shock is finished in classic Rancho bright white paint with a full-color Rancho RS5000X decal and each shock includes a protective Rancho red boot.

The Rancho brand first launched the original RS5000 shock series in 1985 and it has grown to be one of the best-selling, high-performance shock absorbers in the world. A leader in performance suspension systems and shock absorbers, Rancho performance suspension and shocks are manufactured and marketed by Tenneco.

All Rancho RS5000X shocks carry a Limited Lifetime Warranty in North America. Please visit www.GoRancho.com for additional details and restrictions.

To learn more about Rancho RS5000X shocks and other Rancho performance products, contact your nearest Rancho dealer, call 1-734-384-7806 or visit www.GoRancho.com. To locate a Rancho authorized reseller, visit the “Where to Buy” tab on www.GoRancho.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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