Rancho Brand To Release 2015 Ford F-150 Suspension Systems

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Rancho Brand To Release 2015 Ford F-150 Suspension Systems

The new Rancho Ford systems will include a newly designed one-piece, reinforced subframe, constructed from high-strength, low-alloy steel and precision designed for superior fit and finish. The 4.5-inch Rancho Ford F-150 suspension system will be released during December and the 6-inch kit will be released in February 2015.

Counterman Staff
By Counterman Staff
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Rancho

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LONG BEACH, Calif. – The Rancho brand will release two new systems soon for the 2015 Ford F-150 4WD truck, including 6-inch (RS66501B) and 4.5-inch (RS66500B) systems designed to help to maximize handling and performance off-road and provide a rugged, performance stance to the popular truck series.

The new Rancho Ford systems will include a newly designed one-piece, reinforced subframe, constructed from high-strength, low-alloy steel and precision designed for superior fit and finish. The 4.5-inch Rancho Ford F-150 suspension system will be released during December and the 6-inch kit will be released in February 2015.

“We’re looking forward to launching the new systems – especially after our 6-inch 2011 Ford F-150 Super Crew Limited system was certified as Federal Rollover Safety compliant,” said Chris Gauss, director, performance brands, Tenneco. “These new systems continue to add depth to our Ford truck coverage and help to position the Rancho brand as one of the leaders in the performance suspension category.”

Rancho engineers also include CNC-machined, durable extended-length steering knuckles that maintain track width and ensure proper steering geometry. Each system includes CAD-designed components for a precise fit. The 6-inch kit also includes rear aft braces.

The newest Rancho Ford F-150 systems – which easily accommodate 35-inch tires – will not affect the Ford AdvanceTrac with RSC* electronic stability control systems, the company says.

Both of the new kits include rear leaf spring blocks. All Rancho brackets are manufactured using high-strength, low-alloy steel. No drivetrain or exhaust modifications are necessary to install the system.

The Ford F-150 4.5-inch lift kit is compatible with Rancho RS5000 shocks, RS7000 MT shocks and RS9000 XL shocks. The Ford F-150 6-inch lift kit is fully compatible with Rancho RS7000MT shocks.

Every Rancho suspension system includes all of the necessary components to complete the install and highly detailed, full-color installation instructions.

The Rancho Ford F-150 suspension system is covered by the Rancho brand’s limited lifetime warranty. Visit www.GoRancho.com for additional details and restrictions.

*AdvanceTrac with RSC system is a trademark of Ford Motor Co.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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