Raybestos Debuts New Friction Lines At AAPEX

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Raybestos Debuts New Friction Lines At AAPEX

Raybestos debuted its new Professional Racing brake pads and its Performance Specialty brake pads at the BPI booth during AAPEX 2017 in Las Vegas.

Counterman Staff
By Counterman Staff
Published:

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MCHENRY, Illinois – Raybestos debuted its new Professional Racing brake pads and its Performance Specialty brake pads at the BPI booth during the Automotive Aftermarket Products Expo (AAPEX), held Oct. 31-Nov. 2 at the Sands Expo Center in Las Vegas.

“AAPEX was the perfect setting for us to announce the introduction of Raybestos Racing and Raybestos Performance disc brake pads,” said Kristin Grons, marketing manager for Brake Parts Inc (BPI). “These new product innovations were one of the highlights at our booth and received a lot of interest from attendees. We were excited to share with attendees how we have expanded our offering of high-quality brake parts that offer unparalleled performance for both street use and professional racing.”

Raybestos Professional Racing brake pads are specifically engineered for the extreme demands of high-performance track use only and are not for street use.

Raybestos offers multiple racing formulas that provide dependable, aggressive and consistent braking and are designed to perform to the specific needs of different racing conditions, according to BPI. The mechanical retention system securely attaches the friction material to the plate for greatly improved shear strength, while reducing the possibility of puck end-lift. The high-quality steel hooks mechanically attach the friction to the steel plate to reduce the potential for rust jacking.

Raybestos performs extensive high-temperature, fade-resistant testing to ensure extreme stopping power and optimum safety.

Raybestos Performance Specialty brake pads are engineered to deliver superior stopping power on domestic and foreign street performance applications such as muscle cars, sports cars and import tuner cars.

All formulations are specially designed to provide sport drivers with aggressive braking, stability, consistency and fade resistance. They perform exceptionally well on various road surfaces and can handle a wide variety of temperature ranges, ensuring optimum results, according to BPI. Hardware is included for easy installation and multi-layer premium shims operate at a quieter level than the competition.

For more information about Raybestos Professional Racing brake pads and Performance Specialty brake pads, or the complete line of premium quality brake products, including disc pads and shoes, rotors and drums, master cylinders, wheel cylinders, calipers, hoses, cables and hardware, visit www.raybestos.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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