Raybestos Unveils New Product Lines at AAPEX

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Raybestos Unveils New Product Lines at AAPEX

Raybestos had its customers in mind when it decided to realign its product offerings into three distinct lines, according to Kristin Grons, marketing manager for Brake Parts Inc.

Counterman Staff
By Counterman Staff
Published:

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Raybestos had its customers in mind when it decided to realign its product offerings into three distinct lines, according to Kristin Grons, marketing manager for Brake Parts Inc (BPI).

BPI showcased the product lines – Element3, Raybestos R-Line and Specialty – at the Raybestos booth during AAPEX 2018 in Las Vegas.

“Each line is packaged in distinctly identified boxes to help professional technicians manage their inventories and to help them quickly select the right brake parts for each job,” said Grons. “Customers get the same great products in easy-to-understand family packaging, with no part-number changes. With the new product lines, it’s ‘the Best in Brakes’ made easy.”

According to BPI, the three distinct product categories allow:

  • Straightforward inventory that is easier to manage
  • Simple and clear product families that easily work together, providing great performance for the entire braking system with fewer comebacks
  • Increased sales by selling the complete braking system
  • Kits for top applications – easy to market, easy to sell

Raybestos Element3 Line

Featuring upgraded product attributes for increased performance and a longer life, the Raybestos Element3 line provides a full selection of components for complete braking coverage, including automotive brake pads, coated rotors, new plated brake calipers, shoes and hydraulics, according to the company.

Raybestos R-Line

The Raybestos R-Line now comes in easy-to-match packaging so technicians can quickly select brake pads, reman plated brake calipers, professional-grade rotors and hub bearing assemblies for a complete brake job, according to the company.

“It is a reliable family of products focused on everyday driving,” BPI said in a news release.

Specialty Friction and Rotors

The Specialty line covers niche market needs, “delivering outstanding stopping power in extreme-use situations,” according to BPI.

Raybestos specifically designed the disc pads and rotors with application-specific formulas and full-line coverage for critical target categories, including police, school bus, truck and medium-duty, performance and European.

For more information on the Element3, Raybestos R-Line and Specialty product lines, visit www.raybestos.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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