Raybestos Updates Website to Showcase New Product Families

Raybestos Updates Website to Showcase New Product Families

The updated website reflects the “Big Brake Thru” product-line realignment recently introduced at AAPEX.

Raybestos

Raybestos has updated its website to reflect the “Big Brake Thru” product-line realignment introduced at AAPEX 2018, according to Kristin Grons, marketing manager for Brake Parts Inc (BPI).

The updated website now features a “Product Families” tab that takes visitors to an overview of the new Element3, R-Line and Specialty product families. Separate pages for each line deliver more detailed product information, including features and benefits, and show photos that illustrate the distinct packaging designed to help customers manage inventory and quickly select the right brake parts for each job.

The online product catalog also has been updated to reflect the new family groupings, including pad and rotor kits for top applications, allowing users to easily identify the best parts for their brake jobs. The catalog contains improved product attributes, such as English and metric measurements for all dimensions and added resources for each product. Robust filtering options save time and help users find exactly what they need, according to BPI.

“We had our customers in mind when we decided to realign our product offering into three distinct lines with easy-to-understand family packaging, all with no part0number changes,” said Grons. “The enhanced Raybestos website lets them access information quickly and presents the three distinct Raybestos product families in a clean, streamlined format that is easy to navigate.”

To learn more about the Raybestos Element3, R-Line and Specialty product families, visit www.brakepartsinc.com/raybestos/product-families.html or contact your Raybestos representative.

You May Also Like

PRT Launches 22 New Complete Strut Assemblies

The complete strut assemblies provide coverage for 12 million vehicles in the North American market.

PRT

Performance Ride Technology (PRT) said it has launched 22 new complete strut assemblies providing coverage for 12 million vehicles in the North American market.

The strut assemblies are for popular models such as the Honda Civic, Jeep Cherokee and Toyota Highlander, in addition to brand-new applications such as the 2021 Subaru Forester, the 2021 Toyota Corolla and the 2021 Honda Accord Hybrid, among others.

PRT Showcasing Heavy-Duty Portfolio at HDAW ‘24

PRT Heavy Duty is exhibiting its full line of shocks and air springs for heavy-duty applications.

PRT HDAW 24
GB Remanufacturing Expands GDI Program

The additional part numbers cover more than 24 million vehicles in operation.

GB Reman
BendPak to Debut Eight-Armed Car Lift at NADA Expo

The Octa-Flex concept boasts triple-telescoping swing arms plus all-new integrated lift-assist arms.

BendPak Octa Flex
Niterra Launches MOD Performance Ignition Coils

The coils feature custom primary and secondary windings for increased output and performance.

Niterra mod performance ignition coils

Other Posts

Brake-Fluid Basics

Brake fluid is the lifeblood of the braking system.

Brake Fluid Basics
Understanding the Basics of Brake Calipers

There are two main types of brake calipers: floating calipers and fixed calipers.

Brake Calipers
WAI Adds 96 Part Numbers to Product Portfolio

The 100%-new part numbers cover more than 54 million vehicles in operation.

WAI
Valvoline Unveils Restore & Protect Full-Synthetic Motor Oil

Valvoline calls the latest addition to its portfolio “a paradigm shift in motor-oil performance [that] challenges traditional thinking about the category.”

Restore and Protect