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Counterman Education Center

Recommending Premium Oil Filters

The best way to protect customers’ investment in premium oil is to pair it with a premium filter.

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Oil filters play a vital role in the operation of a vehicle. 

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They’re designed to trap tiny particles that can damage the engine’s mechanical components. By keeping contaminants out of the lubrication system, oil filters help maintain oil integrity and the performance and efficiency of the engine.

Today’s oil filters have to collect more dirt, filter out finer particles and last longer, and the quality of the oil filter used in a vehicle has taken on even more importance. 

This video is sponsored by The Pronto Network.        

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