Rotomaster, a Vancouver-based turbocharger brand of ADP Distributors, has unveiled its new logo and packaging with an expanded vision to provide comprehensive, industry-leading solutions to the automotive aftermarket.

The re-engineered brand reflects Rotomaster’s forward-thinking approach to turbocharger engineering and design, according to the company.

“Since 1978, Rotomaster has lived and breathed turbochargers, celebrating much growth and success over the years,” said Garret Wiebe, general manager of Rotomaster. “After joining forces with CARDONE Industries in 2017, we wanted to modernize the look and feel of our brand to reflect the same innovative drive that continues to inspire our organization.”

After a long history in the heavy-duty, marine and powersports markets as a Tier 1 and aftermarket supplier, Rotomaster is now also focused on the gas-powered, light-duty vehicle market, which is steadily growing as new vehicles utilize turbo technology to provide more horsepower while reducing fuel consumption.

By combining the engineering and testing capabilities of Rotomaster with the distribution footprint and scalability of CARDONE, Rotomaster is poised to make a significant impact on the turbocharger aftermarket, the company said. The redesign of the logo represents that synergy ‒ striking a balance between Rotomaster’s history and the bright future to come.

Beyond new packaging and the refreshed logo, Rotomaster also has redesigned its website to offer a more user-friendly experience for its customers.

“Rotomaster is a market-leading brand that offers the widest breadth of coverage and top-quality products for turbocharged vehicles of all types,” said Mike Carr, chief executive officer at CARDONE. “Now it has a revitalized logo and packaging that reflect that fact.”