Purolator Launches National Advertising Campaign
BROADVIEW, Ill. — Purolator has launched what it calls an “ambitious” advertising and promotional campaign to support its PureOne oil filter line. The campaign has been crafted to encourage both do-it-yourself and do-it-for-me customers to specify top-quality Purolator PureOne oil filters with every oil change, the company said. Chuck Kerrigan, director of marketing for Purolator,
Understanding Your Customer
Nearly 40 years ago, I decided to start my own shop. Having just left a job teaching auto mechanics and having taken some business management and business law courses at our local community college a few years earlier, I felt I had a unique advantage in operating an automotive repair shop. I rented a small
WORLDPAC Recognized with Frost & Sullivan Technician’s Choice Award
NEWARK, Calif. — WORLDPAC has received the Frost & Sullivan 2011 United States Automotive Technicians’ Choice Award for “Overall Best Program Distributor for Replacement Parts.” WORLDPAC was selected for the award on the basis of Frost & Sullivan’s independent research. According to Frost & Sullivan’s research, a survey of WORLDPAC’s clients found that they appreciate
An Executive Interview with Terry McCormack, CEO of Affinia
At AASA’s recent Vision Conference in Chicago, you gave a rather startling presentation meant to emphasize the importance of the Know Your Parts (KYP) campaign. Your presentation really took the argument for KYP to a higher level, by highlighting negative associations that may hurt the aftermarket as a result of low-quality parts that are involved
Selling: It’s Time To Ask The Right Question
At Essential Action Design Group, we have logged more than 2,000 observations of face-to-face sales calls made by aftermarket outside sales people in the automotive, fleet and PBE channels.
Raybestos Brand Releases Quick Reference Guide
MCHENRY, Ill. — Affinia Global Brake and Chassis with its Raybestos brakes brand – a member of the Affinia family of brands – says it is hoping to make it easier for technicians to locate today’s most frequently used part numbers with the introduction of its new Quick Reference Guide. Affinia says the guide is
Timken Revs Up Timkeninfo.com Aftermarket Catalog Site
Enhanced site features new knowledge center.
Michael Cardone Named First Chairman of Motor Equipment Remanufacturers Association (MERA)
Michael Cardone Jr., CEO of CARDONE Industries Inc., has been selected as the first chairman of the newly formed Motor Equipment Remanufacturers Association (MERA), an affiliate association of the Motor Equipment Manufacturers Association (MEMA).
Build A Market. But How?
Everyone who has been in the parts business for any time at all usually has a following of some sort.
Bearing Q&A: The Ins and Outs of Bearings
On a typical passenger vehicle weighing around 3,400 pounds, each pair of front-wheel bearings, as well as the rear-wheel or axle bearings, support around 850 pounds, depending on the weight balance and driveline configuration.