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Selling Automotive Lighting Accessories

If you have a customer who’s interested in putting on lightbars, here are a couple of tips you can offer them.

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If we’ve learned anything from the events of the past few years – at least here in the automotive aftermarket – it’s that consumers love their vehicles … and they love accessorizing them. 

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According to the 2022 SEMA Market Report, U.S. consumers spent nearly $51 billion on accessorizing and modifying their vehicles in 2021, an all-time high for the industry. By 2025, SEMA currently projects that the number will hit $58.7 billion.

Sales of lighting accessories totaled nearly $2.4 billion in 2021, according to the report. If you’re not already in this category, we’re here to help shed some light on a few sales ideas.

This video is sponsored by The Pronto Network.            

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