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Counterman Education Center

Selling Filters To Your Professional Customers

It’s important to recommend premium-quality filters for your DIFM customers.

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Many shops are understandably picky about the aftermarket parts they install on their customers’ vehicles, and filters are no exception. 

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Filters help prevent contaminants and debris from getting into vehicle parts and systems and causing damage. Filters come in many varieties and cover everything from the air outside the vehicle to the air inside, as well as fuel and oil.  

In this video, we talk about why it’s important to recommend premium-quality filters for your DIFM customers. 

This video is sponsored by The Pronto Network.           

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