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Counterman Education Center

Selling Shocks And Struts For Crossovers And SUVs

Only manufacturers working directly with OEMs know the exact performance and handling characteristics of individual vehicles.

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While there’s a lot to like about crossovers and SUVs, tuning the shocks and struts on a vehicle with a higher center of gravity – so it still feels like a car – can be challenging. 

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As we’ve talked about in previous videos, there’s a tremendous amount of engineering work that goes into the design and performance calibrations of OE shocks and struts for each vehicle model and trim level. When a new crossover of SUV rolls off the assembly line, it has a specific spring rate that helps provide the ride characteristics for that particular model. The rest of the suspension components are tuned to function properly based on that specific spring rate.

This video is sponsored by The Pronto Network.    

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