Shifting Gears: Lauren Beaulieu’s Rise in the Automotive Aftermarket

Lauren Beaulieu’s Rise in the Automotive Aftermarket

Advance VP says education and training in the aftermarket for pros and students is a topic close to her heart.

Lauren Beaulieu’s automotive journey started at Saturn before transitioning into the aftermarket a few years later. Now serving as the Vice President of Marketing for Advance Auto Parts, she takes her influence in the industry seriously when it comes to helping others.

She recently participated in the Advance/Worldpac STX Supplier Training Expo, where she addressed a topic close to her heart: education in the aftermarket.

“One area I’m particularly passionate about is our portfolio of over 125 classes covering emerging topics like EVs and hybrid vehicles with ADAS dependencies. What’s noteworthy is that these courses are facilitated by some of the finest instructors globally,” Beaulieu stated.

During her time at STX, Beaulieu observed the same kind of mentorship that initially inspired her entry into the industry. She underscores the invaluable nature of mentorship.

“My initial mentor was Kelly McIntyre, who also led the fleet sales team at Saturn. Despite my youth and eagerness, Kelly invested in me wholeheartedly. She provided me with every opportunity, ensured my presence at the table regardless of who else was there, and guided me to learn from both my triumphs and setbacks. She afforded me the space to develop, challenging me with high expectations and allowing me to attempt tasks, rather than dictating exact instructions,” Beaulieu reflected.

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