BETHESDA, Md. — To encourage more industry participation during Fall Car Care Month in October, the Car Care Council is extending a special offer. For a limited time, the council’s “Be Car Care Aware” point-of-sale starter kit will be offered at $59, a 25 percent savings. The kit contains materials to enhance community car care events throughout the year and can be easily ordered online at www.carcare.org/point-of-sale-kit.
“As consumers are looking for more ways to save money during these uncertain economic times, Fall Car Care Month is the perfect chance for our industry to help motorists understand how proper vehicle maintenance can help them save big in the long run,” said Rich White, executive director, Car Care Council. “To be sure that repair shops, stores and other industry organizations have the tools to actively participate in Fall Car Care Month, we are extending this special offer on our popular point-of-sale kits.”
The kit was designed based on feedback from industry participants, making it easier to plan and execute community car care events and get involved with the on-going “Be Car Care Aware” consumer education campaign. The kit includes consumer education brochures, posters, bay banners, mirror hangers, vehicle inspection forms, an English/Spanish countermat and the very popular Car Care Guide.
To give distributors, repair shops and stores a “test drive” of community car care events with vehicle inspections, the council recently introduced a new video loaded with footage of events in several states and candid testimonials from industry professionals. The video demonstrates how car care events grow new business, increase traffic, improve employee morale and build community good will. The video can be viewed by visiting www.carcare.org.
The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers.
For a free copy of the council’s Car Care Guide or for more information, visit www.carcare.org.
