Spectra Premium To Sponsor Alex Tagliani For Two More Seasons

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Spectra Premium To Sponsor Alex Tagliani For Two More Seasons

The company announced the contract renewal at the Salon Auto-Sport in Quebec City at the unveiling of Tagliani's new car livery and new major racing partner, RONA, in front of journalists and motorsports enthusiasts.

Counterman Staff
By Counterman Staff
Published:

Spectra Premium will continue to sponsor professional racecar driver Alexandre Tagliani for the 2018 and 2019 NASCAR Pinty’s Series seasons. The company announced the contract renewal at the Salon Auto-Sport in Quebec City at the unveiling of Tagliani’s new car livery and new major racing partner, RONA, in front of journalists and motorsports enthusiasts.

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Spectra Premium will adorn the new #18 car, along with other sponsors such as local home improvement company RONA, pharmaceutical giant Pfizer (under the EpiPen brand), restaurant chain St-Hubert, and automotive start-up Boostmi. The new racecar is based on the Chevrolet Camaro stock car model which makes its first appearance in the Canadian NASCAR Pinty’s Series.

“Spectra Premium is proud to extend its partnership with the talented racecar driver Alex Tagliani for the next two years. Accordingly, he will continue using the Spectra Premium high-performance racing radiator and contribute to its evolution. We wish him an excellent season in the NASCAR Pinty’s series,” said Jason Best, Senior Vice President, Aftermarket, Spectra Premium Industries.

Spectra Premium sponsored Tagliani for the first time in the 2017 season, during which he won the iconic GP3R event at Trois-Rivieres and accumulated 5 top-5 finishes and 10 top-10 finishes in the 13-race championship.

Quebec native Tagliani will continue using the Spectra Premium high-performance racing radiator developed and manufactured to his specifications in Canada at their Laval facility. Spectra Premium all-aluminum racing radiators have optimally balanced thickness to minimize weight, durable heavy gauge tubes and universal anchor points, inlet ports and integrated fan brackets in order to meet the competitive requirements of this high-level racing environment.

Visit Spectra Premium Motorsports at http://www.spectrapremium.com/motorsports.html

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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