The State of Aftermarket Distribution: Staying Involved Is Key to Survival

The State of Aftermarket Distribution: Staying Involved Is Key to Survival

Technology, consolidation and e-commerce are changing the landscape. But there’s another issue that could become an even bigger threat for independent distributors.

Parts proliferation. Amazon. Access to data. Consolidation. Technology.

These are all issues that weigh heavily on the minds of leaders in distribution today. However, when Counterman spoke with Bobby Segal, CEO of Sanel Auto Parts, and current chairman of the Automotive Warehouse Distributors Association (AWDA), to get his thoughts on the most pressing issues in distribution today, it wasn’t any of these issues that worried him.

His biggest concern for distribution? It’s not what you think.

Segal reflected on the massive consolidation that has taken place in distribution over the past several decades, visually exemplified by the shrinking – and eventual disappearance – of the old printed member directories AWDA used to produce annually. Over the years, outright consolidation morphed into member rollups and buyouts or attempting to take a company public, followed by a growing interest from private equity and of course, the introduction of new online players like Amazon and RockAuto.

Regardless of these external changes over the years, the focus for his Concord, New Hampshire-based family business always has been on being the best.

“From our perspective at our company, we’re not about being the largest,” Segal says. “We’re about being profitable, sustainable. That’s what we’re focused on.”

Outside of his own business, as chairman of AWDA, Segal says AWDA members have the opportunity to truly learn from one another if they stay open, and pay attention.

“The smaller entities, the ones who are active, are running sustainable models and doing some really unique things in their marketplaces. Because a lot of them are smaller, they’re nimble and they have the relationships. That’s one of the benefits of AWDA; these are the best of the best who are participating. I’m always learning something new from other AWDA members who are doing some really neat things.”

Stay Involved

Segal is a passionate advocate for industry involvement in legislative issues, and he believes this should be at the top of the priority list for every distributor that wants to survive.

This brings us to the million-dollar question: As chairman of AWDA, what is Segal’s biggest concern for the industry today?

Apathy.

“My concern is the people who don’t realize they are going out of business because they don’t feel that they have the time to participate,” says Segal. “They can participate. Thinking that they are so small that they aren’t relevant, that apathy is a threat. People don’t realize how powerful one business can be. Our elected officials are interested.”

Even with all of the major legislative issues at stake today – China, steel and auto parts tariffs and a potential trade war – Segal says access to repair information is still this industry’s No. 1 issue.

“It’s making sure our customers are not locked out of the ability to service cars and we are able to supply the technicians with the parts they need,” Segal adds.

When asked about his outlook for the distribution business for the second half of 2018, Segal had a bigger, more widespread concern.

“You hear people all around the country [saying] that their business is up or down, depending on the macroeconomic events that impact their local economies, but I guess the concern would be the price of gasoline and how that would impact miles driven,” Segal says. “Cars don’t break if they sit. For the second half of the year, that is what I see as the biggest threat.”

Editor’s note: This is the cover story in the June 2018 issue of Counterman.

You May Also Like

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

SEG Automotive Expands Coverage to Independent Aftermarket

SEG’s aftermarket portfolio of starters and alternators is reaching 1,300 SKUs.

AirSept Announces Distribution Partnership with Transtar

With the partnership, Transtar will stock AirSept’s products for the mobile air-climate market.

BendPak Opens New Distribution Center on Alabama Campus

The expansion has enabled the company to dramatically increase its inventory capacity and call-center staffing.

5 Tracks Vie for $50K in ‘Advance My Track Challenge’

Final round of voting took place May 9-15; track receiving most votes wins grand prize.

Other Posts

MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

Schaeffler Publishes 2023 Sustainability Report 

Schaeffler was awarded an “A” score in the climate change category for 2023 by the global non-profit environmental organization CDP for corporate transparency and performance.

Schaeffler Sustainability Report