StopTech Announces Five-Year Pirelli World Challenge Sponsorship Extension, Becomes Series' Official Friction Partner

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StopTech Announces Five-Year Pirelli World Challenge Sponsorship Extension, Becomes Series’ Official Friction Partner

Counterman Staff
By Counterman Staff
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In addition to the extended partnership that has seen StopTech serving as the Official Brake Upgrades of the Series, StopTech also becomes the Official Friction Partner of Pirelli World Challenge (PWC) as it enters its 25th anniversary season in 2014.

 

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INDUSTRY, Calif. – StopTech Brakes and its parent company, Centric Parts, have announced an agreement with WC Vision to extend the relationship between the two brands for five years through the 2018 Pirelli World Challenge Championships Series(PWCCS) season.

122672StopTechP_00000071918In addition to the extended partnership that has seen StopTech serving as the Official Brake Upgrades of the series, StopTech also becomes the Official Friction Partner of Pirelli World Challenge (PWC) as it enters its 25th anniversary season in 2014.

The five-year extension includes the continuation of a number of the partner elements including the inclusion of the StopTech logo on PWC competitor number boards, and grows the relationship to include all TC/TC-A cars running in the series the opportunity to run a StopTech brake package. In addition, all TC/TC-A/TCB race highlights as part of the series broadcasts on NBC Sports Network will be presented in part by StopTech Brakes.

“We have had a great partnership with StopTech as our official brake system sponsor,” said Scott Bove, CEO and president of WC Vision. “As a world leader in high performance brake systems, they are an ideal partner of the Pirelli World Challenge Series. With their technical expertise and hands-on engineering experience on site at every race, we were very pleased when the opportunity came for them to become our official friction supply partner as well. It was particularly gratifying as a racing organization to create a five-year expanded relationship with their organization.”

“We have enjoyed our affiliation with the Series since 2010,” said Steve Ruiz, director of engineering, StopTech. “At StopTech we are proud of our commitment to being the best in high performance brake systems. Our relationship with World Challenge has given our company the opportunity to showcase our big brake kits, as well as our whole range of street and race brake components. We have worked with the Series to create a five-year deal that reflects our respect for the series and our expectations of continued growth and success for both the series and for StopTech. We are particularly excited about being named Official Friction Partner going forward, giving StopTech the chance to spotlight our championship-winning Race Brake Pads and Street Performance Friction lines as well.”

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Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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