SYLVANIA To Award Nearly $40,000 In Cash Prizes At 2014 Hot Import Nights Events

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SYLVANIA To Award Nearly $40,000 In Cash Prizes At 2014 Hot Import Nights Events

Lighting brand to unveil ZEVO Zone and installation showcase, with nearly $40,000 in cash prizes for best lighting modifications.

Counterman Staff
By Counterman Staff
Published:

HILLSBORO, N.H. – SYLVANIA Automotive Lighting will serve as the presenting sponsor of Hot Import Nights (HIN) events for the third consecutive year. HIN – featuring import, sport, compact and exotic cars – is the largest consumer car show tour featuring highly modified import, sport compact, European and exotic cars.
 
SYLVANIA Automotive Lighting will again host the popular Hottest Lighting Contest at each event, where judges will select three winning vehicles based on their unique lighting modifications. The first place winner will take home a $1,500 prize with second and third taking home cash prizes of $500 and $250 respectively. The contest is open to anyone with a vehicle on display at each HIN tour stop.
 
New this year, SYLVANIA Automotive Lighting unveils its SYLVANIA ZEVO Zone, which will introduce HIN enthusiasts and fans to its newest line of aftermarket lighting technology, SYLVANIA ZEVO Automotive LED Lighting. HIN-goers will see how the product enhances a retrofitted Scion FR-S, 1967 Mustang and 1972 Gremlin.
 
“We are eager to unveil the SYLVANIA ZEVO Zone at Hot Import Nights,” said Brian Noble, marketing manager, SYLVANIA Automotive Lighting. “Our goal is to take the collaboration with HIN a step further by interacting more with vehicle owners and lighting enthusiasts. There will be live demos of ZEVO and SilverStar zXe product lines so people can see the product in action and provide raw feedback on our technologies. It’s going to be an exciting year.”
 
SYLVANIA ZEVO Zones at select events also will feature an installation showcase between two vehicles chosen, with the winner receiving $250 cash. The HIN audience can vote for their favorite vehicle through text message and a team of judges will make the final decision.
 
“Hot Import Nights is thrilled that SYLVANIA Automotive Lighting is returning this year with stylish new lighting products,” said Michael Munar, co-founder and CEO of HIN. “Our events are all about showcasing unique modifications and bringing passionate car enthusiasts together. A vehicle’s lighting is a huge part of customization and no one can show how lighting can really change the mood of a custom car better than the SYLVANIA team.”
 
 
 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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