AASA Archives - Page 8 of 8 - Counterman Magazine
AASA’s New Channel Excellence Award to Recognize Aftermarket Innovation and Collaboration

This new award will recognize collaborative initiatives that help drive growth for channel partners.

Federated’s Marc Pappas to Speak at AASA Technology Conference

Pappas has served as Federated’s top executive of data and e-commerce since 2015 and has been a part of the program group’s team since 2013.

Back-to-School Season: The Perfect Time to Talk to Your Customers About Vehicle Maintenance

Whether your customers’ kids are in grade school, college or somewhere in between, chances are those parents will be racking up a lot of extra miles during the school year.

Executive Interview With WORLDPAC President And CEO Bob Cushing

WORLDPAC President and CEO Bob Cushing recently shared some additional thoughts on the key themes from his AASA presentation with Counterman’s sister publication aftermarketNews. What have been the key drivers in WORLDPAC’s growth and customer loyalty? We have developed a very unique business model to differentiate ourselves from the traditional channel. As an organization, we

AASA Aims To Redefine Value With ‘Know Your Parts’ Campaign

Is there a formula for aftermarket parts value? According to the latest iteration of the Know Your Parts campaign, developed by the Automotive Aftermarket Suppliers Association (AASA), the answer is yes.   RESEARCH TRIANGLE PARK, N.C. – Is there a formula for aftermarket parts value? According to the latest iteration of the Know Your Parts

Wagner Brake Helps Consumers And Installers Recognize Certification Markings On Low-Copper Brake Pad Packaging

“LeafMark” symbol indicates compliance with impending low-copper requirement.   SOUTHFIELD, Mich. – Federal-Mogul’s Wagner Brake brand is reaching out to automotive parts distributors and service providers to increase awareness of the new packaging “LeafMark” designation covering “low copper” compliant brake pads. Recent legislation in California and Washington has mandated the dramatic reduction of copper and other

AASA Launches Hub Bearings Quality Awareness Campaign

The hub bearing campaign is the first in a series of category-specific campaigns designed to educate technicians, shop owners, service writers and other industry repair professionals on the value of installing only quality premium parts.   RESEARCH TRIANGLE PARK, N.C. – The Automotive Aftermarket Suppliers Association has launched a new marketing campaign as a part