Minding Your P’s And Q’s
Price and Quality are two of the most important considerations for customers purchasing from you.
Tool Intel – Understanding Air Tool Fittings and Couplers
Why don’t air tools come with fittings installed? Here’s why customers need to buy what they actually need.
Read the April Digital Edition of Counterman
The April issue contains article designed for technical training, management efficiency and store profitability.
Customer Service: How It’s Done
Customer service should be your number one priority, and it all starts with the greeting.
Tool Intel: Why Are There So Many Screwdrivers?
Screwdrivers come in many shapes and sizes, and they are not created equal.
Why Does Engine Coolant Need Replacement?
Two specifications can be used to justify replacement — the condition of the additive package & the freezing point.
Check the Part: Return Guide for CV-Joint Kit
Dorman offers these three tips to help to determine if it’s a valid warranty claim.
Understanding the Customer Lifecycle
Knowing the most effective ways to connect with each customer type helps create repeat business and build your brand.
Check the Part: Return Guide for Fluid Reservoirs
Dorman recommends these four steps to determine if it’s a valid warranty claim.
Selling for Snow Season
Some categories that might be slow and steady for most of the year tend to get hot when the weather turns cold.
Winter Vehicle Prep
Keep your customers safe with these preventative-maintenance tips.
The Art of Suggestive Selling
Done properly, it can make you the sales professional look like a hero and earn you a customer for life.
