Filters: Keeping Contaminants at Bay
Filters have an important job to do, and so do we.
Snow Season, S’No Problem
As we plow into winter, here’s how to turn the white stuff into green.
Purolator Filters Launches Mobile App For DIYers
The app includes automotive-filter lookup and an interchange guide.
Purolator Receives 3 Automotive Communication Awards At AAPEX
The categories included Best Article/Blog/Content Piece-Technical; Best Video; and Best Merchandising.
WIX Filters Launches VarioPleat Technology
The highly efficient technology offers a robust design for a wide range of customers that have specialty filtration needs.
Purolator To Kick Off 100-Year Anniversary At AAPEX
In 2023, Purolator will be commemorating 100 years of “Purifying Your World.”
Bundling Maintenance By Thinking Ahead
Forward thinking can save customers an extra trip, secure future business and protect investments.
GMB Adds Engine Oil, Batteries, Oil Filters To Portfolio
GMB will be showcasing these new parts and categories in Booth A3433 at AAPEX in Las Vegas.
Selling Filters To Your Professional Customers
It’s important to recommend premium-quality filters for your DIFM customers.
Selling Oil Filters: The Unfiltered Truth
They might look the same on the outside, but there’s a clear difference between good, better and best.
Recommending Premium Cabin Air Filters
By recommending a premium cabin air filter, you can help ensure that your customers are breathing easier when they’re behind the wheel.
Marco Andretti, FRAM Take SRX Crown
FRAM was a partner sponsor of the SRX series for the second consecutive season.
