Filters Archives - Counterman Magazine
Filters: Keeping Contaminants at Bay

Filters have an important job to do, and so do we.

Snow Season, S’No Problem

As we plow into winter, here’s how to turn the white stuff into green.

Purolator Filters Launches Mobile App For DIYers 

The app includes automotive-filter lookup and an interchange guide.

Purolator Receives 3 Automotive Communication Awards At AAPEX

The categories included Best Article/Blog/Content Piece-Technical; Best Video; and Best Merchandising.

WIX Filters Launches VarioPleat Technology

The highly efficient technology offers a robust design for a wide range of customers that have specialty filtration needs.

Purolator To Kick Off 100-Year Anniversary At AAPEX

In 2023, Purolator will be commemorating 100 years of “Purifying Your World.”

Bundling Maintenance By Thinking Ahead

Forward thinking can save customers an extra trip, secure future business and protect investments.

GMB Adds Engine Oil, Batteries, Oil Filters To Portfolio

GMB will be showcasing these new parts and categories in Booth A3433 at AAPEX in Las Vegas.

Selling Filters To Your Professional Customers

It’s important to recommend premium-quality filters for your DIFM customers.

Selling Oil Filters: The Unfiltered Truth

They might look the same on the outside, but there’s a clear difference between good, better and best.

Recommending Premium Cabin Air Filters

By recommending a premium cabin air filter, you can help ensure that your customers are breathing easier when they’re behind the wheel.

Marco Andretti, FRAM Take SRX Crown

FRAM was a partner sponsor of the SRX series for the second consecutive season.