Selling Oil Filters: The Unfiltered Truth
They might look the same on the outside, but there’s a clear difference between good, better and best.
Recommending Premium Cabin Air Filters
By recommending a premium cabin air filter, you can help ensure that your customers are breathing easier when they’re behind the wheel.
Marco Andretti, FRAM Take SRX Crown
FRAM was a partner sponsor of the SRX series for the second consecutive season.
Purolator Launches National Rebate Campaign
Between July 1 and Aug. 31, consumers can receive up to $15 after a mail-in rebate on up to three qualifying filters.
Easing The Pain With Vehicle Maintenance
Keeping vehicles properly maintained can help stretch those gallons further on summer road trips.
Recommending Premium Oil Filters
The best way to protect customers’ investment in premium oil is to pair it with a premium filter.
Cabin Air Filters Capture Viruses, Allergens And Carcinogens
A premium cabin air filter can remove a large percentage of the bad stuff in the air.
Leveraging Branding To Sell Cabin Air Filters
Focus groups have found that most consumers take less than seven seconds to decide about a product or service.
Air Filters: Know The Flow
Even a 10% blockage in a vehicle’s air filter can begin to affect engine performance.
FRAM Renews Sponsorship With SRX Racing For 2022 Season
This is the second year that FRAM will participate in SRX as a sponsor.
The Importance of Changing Cabin Air Filters for the Winter
Keep the air in the cabin clean and the warm air flowing freely
Lumileds Introduces GoPure GP5212 Automotive Air Purifier
The unit can quickly remove up to 100 different types of pollutants and neutralize unpleasant odors in a vehicle.