FRAM Archives - Counterman Magazine
First Brands Announces Awards For 2022 Race Teams

The awards are for sponsored drivers and teams across multiple racing series.

Advanced Filtration Is Key to Vehicle Longevity

Let’s face it, we love our cars – and we drive a lot. According to statistics from the U.S. Department of Transportation, Americans drive more than 13,000 miles per year on average. Although the miles continue to rack up on our cars and trucks, their overall shelf life keeps increasing. Once upon a time, vehicles

Protecting Your Vehicle in the Winter

Depending on where you live, autumn is an idyllic time of year with bright colors and mild temperatures. If there is one downside though, it means that winter is on its way, which means frigid temperatures, snow, ice and difficult road conditions. The lifespans of cars and trucks are increasing all the time, so protecting

First Brands Opens 2023 Racing-Sponsorship Application

Competitors in stock car, kart, dirt track, drag racing, motocross and other circuits can apply now through Dec. 15.

Fill Your Customers in About Total Vehicle Filtration

If you’ve ever wondered what one of the biggest threats to a vehicle’s engine is, the answer is microscopic particles. If these tiny specs of dirt and dust aren’t filtered properly, they will quickly accumulate inside the engine, which can cause significant damage to many parts. Worse yet, this can lead to complete engine failure.

FRAM® Provides Next-Level Engine Protection for the Summer

For many people, road trips are an enjoyable summertime tradition. Whether you’re taking the family outon vacation, traveling for sporting events, or just hitting the road for some mind-clearing relaxation,summer usually means miles. Since 1934, Pros and DIYers everywhere have relied on FRAM® to get the most complete engineprotection. When it comes to making sure

Marco Andretti, FRAM Take SRX Crown

FRAM was a partner sponsor of the SRX series for the second consecutive season.

FRAM Congratulates Daniel Suárez On NASCAR Cup Series Victory

FRAM is sponsoring Suárez, driver of the No. 99 Trackhouse Racing Chevrolet, for the 2022 NASCAR Cup Series season.

SRX Series a Natural Fit for FRAM®

When giants in the auto racing world team up with successful, resourceful business partners, you form a recipe for success. In this case, the result is the Superstar Racing Experience (SRX) Series. The SRX Series, otherwise known as the Camping World SRX Series, is the brainchild of racing legends Tony Stewart and company. Taking some

FRAM, TRICO Donate To Cal FIRE Benevolent Foundation

The donation benefits the families of firefighters who are supported by the charitable organization.

NASCAR Cup Series Driver No Stranger to Vintage Rides

Daniel Suárez grew up restoring old cars in his hometown

FRAM Renews Sponsorship With SRX Racing For 2022 Season

This is the second year that FRAM will participate in SRX as a sponsor.

FRAM SRX