FRAM Archives - Page 2 of 3 - Counterman Magazine
FRAM Inks Partnership With NASCAR Cup Driver Daniel Suárez

Suárez will represent FRAM starting with the Bluegreen Vacations Duel at Daytona on February 17.

Daniel Suarez
The Importance of Changing Cabin Air Filters for the Winter

Keep the air in the cabin clean and the warm air flowing freely

FRAM Introduces New Ultra Synthetic Oil Filter

The innovative second-generation design features a brand-new screenless media technology.

FRAM Ultra Synthetic
Help Drivers Prepare for A Stop-and-Go Summer

It’s almost summer, also known as orange barrel season in many parts of the United States. Summer 2021 is looking like another construction-heavy season, with states gearing up for thousands of miles in road projects. At the end of March, the Ohio Department of Transportation released its 2021 construction season plans, covering 4,596 miles of

Prepare Boat and Camper Towers for Extra Engine Stress

When the weather starts to get warmer, the roads fill up with eager travelers. That’s especially true in 2021. According to a Harvest Hosts survey, 76% of respondents plan to travel more than they did in 2020, and 69% do not feel safe getting on a plane. For those planning to travel by road, 61%

Advancements in Cabin Air Filtration Technology Improve Air Quality

The latest advances in cabin air filter engineering are raising the bar for in-vehicle air quality. Cabin air filters were introduced in 2000 as a method for providing cleaner and healthier air inside vehicles. Standard cabin air filters effectively trap particulates in the 5–100 micron range, such as dirt, dust and allergens. However, these filters

FRAM Launches TrueAir Premium Cabin Air Filter

Its dual-layered media captures 95% of harmful airborne contaminants as small as 0.3 microns.

A Key Recommendation for Spring Vehicle Maintenance After a Harsh Winter

After the harsh temperatures of winter have taken their toll, spring vehicle maintenance requires checking all the right boxes to ensure dependability for everything from local errands to summer road trips. But before your customers drive off to the beach this summer, one of the key recommendations topping your list for spring maintenance must include

In a “stay at home” world, vehicles still need to be maintained properly and regularly

As we approach the one-year anniversary when terms like “lockdown,” “social distancing” and “work from home” became prominent parts of the lexicon, we can begin to take stock in just how much has changed. While the true definition of what the “new normal” will be in a post-pandemic world is still not fully known, it’s

FRAM Adds To Lineup Of Engine And Cabin Air Filters

The new SKUs grow FRAM’s overall coverage by 4.7 million vehicles.

VIDEO: The Warning Light That Shouldn’t Be Ignored

Most cars today have a warning light designed to give a visual signal of low oil pressure.

VIDEO: Oil-Filter Adapter Sizing

It’s critical that the size of the oil-filter adapter is verified.