The coils feature custom primary and secondary windings for increased output and performance.
Burchi will step into the role vacated by Mark Boyle, who was promoted to PAMA regional general manager of product.
Niterra has added 15 new part numbers to the NGK line of spark plugs.
The new part numbers add coverage for more than 4 million vehicles in operation.
The corporation chose the new name, logo and colors to present a broader image of its modern identity.