MONROE, Mich. – The Expert Plus service dealer loyalty program from Tenneco – created to help automotive service businesses increase their share of the undercar service market – includes a complete marketing and promotional package for 2014.
“This year’s Expert Plus Program certainly makes it easier to become a leader in ride and emissions control sales,” said Sheryl Bomia, North American Aftermarket programs manager, Tenneco. “The 2014 package includes a full year of consumer-driven promotions, sales incentives, training programs and an array of attractive merchandising products that are only available to members.”
The 2014 Expert Plus package – which includes a new Monroe counter stool highlighting the premium Monroe OESpectrum product line – has increased emphasis on training, incentives and consumer promotions.
The Expert Plus marketing package also features an Expert Plus “Preferred Customer” rebate book, which allows service professionals to extend promotional offers for Tenneco products beyond the standard promotional periods and is available for premium ride and emission control products.
“The Expert Plus Preferred Customer rebate book has always been a success and is very popular among our members. They continue to tell us that this tool helps them close sales,” Bomia said.
Each Expert Plus kit contains merchandising elements to drive sales and promote the Monroe and Walker brands, including a Walker catalytic converter product booklet; Monroe OESpectrum molded floor mat; an educational Walker emissions control wall chart; branded appointment calendar and other key point-of-sale materials. Expert Plus members also are prominently featured in the Dealer Locator sections of the Monroe and Walker websites.
The counter stool, promotions, coupon book and other valuable point-of-sale materials are available only to members of the Expert Plus program. The enrollment fee for the annual program is $99.