The Network announces that it has secured the naming rights for Counterman magazine’s new Counterman Education Center video series through 2022.
As part of the agreement, Counterman, a Babcox Media publication, will produce two Network-sponsored educational videos per week, focusing on automotive technology and sales tips for counter professionals and jobbers. The Counterman Education Center will leverage Babcox Media’s state-of-the-art video studio and production expertise to create informative, engaging multimedia content for the automotive aftermarket.
“Our goal with these videos is to help counter professionals add to their knowledge and improve their sales acumen so they can move parts off the shelf and into the hands of their commercial and DIY customers,” said Mark Lowry, director of sales and marketing for The Network.
Each video will be promoted in the Counterman e-newsletter, which is deployed every Tuesday and Thursday, and in The Network’s various communication channels. The educational videos also will be housed on Counterman.com.
“We were extremely excited when Counterman approached us to sponsor this video series,” said Steve Tucker, vice president of sales & marketing for The Network. “As the official sponsor of the Counterman Education Center, The Network is proud to support the men and women on the front lines of parts distribution, who are dedicated to ensuring that their customers get the right parts for the job.”
The Network-sponsored video series kicks off in January 2020.