CANTON, Ohio — The Timken Co. announced enhancements to its automotive aftermarket category management service, reflecting growing capabilities and additional value to Timken distributors. The award-winning service, which has been rebranded Demand Insight, now features even greater accuracy in predicting demand for parts, the company says.

Additional replacement factors are now analyzed, including product and product sub-categories, the position of parts on vehicles and even geographical factors.

“Continuous improvement is at the heart of everything we do for the aftermarket, and we take pride in bringing great insight, products and services to our partners,” said Tom Tecklenburg, director of the automotive aftermarket for Timken. “The continued enhancements to this product will make it even more useful to our partners and its new name, Demand Insight, is particularly reflective of the benefits it brings to the marketplace.”

First introduced in 2010, Timken Demand Insight offers distributors replacement parts data to help optimize sales opportunities. By using a combination of purchased and proprietary data, the service generates product lifecycle and custom market demand analysis to provide granular information at a localized level for pertinent light-vehicle purchases in the customer’s target market via a searchable online database.